close x

Insights & Resources

Read

The Vulnerability Hangover

Vulnerability. We make her sound glamorous, don’t we? We put her name in shining lights, blast her all over social media with hashtags and motivational sayings such as #vulnerabilityisstrength. While that is true — vulnerability is strength — what we don’t give enough airtime to is the uncomfortableness of it. Here’s the cold hard truth,...

Read

How Cinemark's Chief Content and Marketing Officer Prepared Theaters for 'Barbenheimer'

The double feature that brought people to movie theaters in droves last month — known around the internet by the portmanteau “Barbenheimer” — resulted in Cinemark, the nation’s third-largest movie theater chain, seeing its highest domestic box office month in company history, according to the Dallas Morning News. How did Plano-based Cinemark prepare for the...

Load More Posts