A Year of Accomplishments for WIRLC Members!

By: Melissa Campanelli

As 2015 comes to an end, we here at the Women in Retail Leadership Circle thought it was the perfect time to check in with our members and ask them to share with us their greatest accomplishments this year, as well as what they’re looking forward to, personally and professionally, in 2016. What we learned (OK, we knew it already, but it was confirmed) was that we have a pretty great group of women in our community. Here’s a sampling of the responses we received:

Gwen Bennett, Vice President, E-Commerce, 
Destination Maternity

In 2015, I made a major change. After 25 years of living in Florida and working for Bealls, I decided to accept a new position at Destination Maternity and move to New Jersey. This was a great opportunity to refresh my career and perspective. It’s met my expectations and I’m super excited to take Destination Maternity to next level. As for 2016, we’ve decided to replatform our websites to the Demandware platform and to add order management to improve our customer service. This will be a huge project next year with tight timelines and an opportunity to impact our brand and company’s growth trajectory in a meaningful way. I’m thrilled to be given this opportunity.

Christine Buscarino
, Vice President, E-Commerce Marketing, Office Depot
We’ve done many great things at Office Depot this year. We’ve expanded our digital marketing capabilities to include programmatic media buying digitally, which enables a more personalized, real-time and relevant message to our customers. This not only provides value to our customers — their messages, for example, are catered towards their needs — but allows Office Depot to target much more efficiently.

On a personal note, I achieved my MBA (in one year) in May 2015 while being a vice president overseeing Office Depot’s e-commerce marketing efforts as well as my No. 1 job: being a mom to two children (aged 10 and 8) and wife! In 2016, I’m most excited about where the world of omnichannel is headed and how we can enable digital experiences for our customers as well as a seamless experience across our retail and digital channels. While we’ve all talked about this a lot and have been very successful at Office Depot with our one-hour promise pick-up programs, you can expect to see a lot more from us in enabling customers access to inventory no matter where they shop. We will also be further developing our mobile strategy.

Kim Lewis, Vice President, Omnichannel Marketing, Golfsmith International
In October, I was promoted to vice president of omnichannel marketing, and am now responsible for ensuring seamless brand execution and experience across all customer touchpoints at Golfsmith International. In 2016, I’m looking forward to settling into my new role and helping link all of our initiatives to give customers the very best experience possible while driving increased sales and profitability. It will be a fun new challenge, leveraging all of my past experience in a different way.

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