Recent Articles

Video: Highlights From the 3rd Annual WIRL Summit

We had the best time at the Summit this year! Here are just a few of our favorite moments. Enjoy!
 

Lessons from the 2016 Women in Retail Leadership Summit

I just got back from the Women in Retail Leadership Summit in Miami, and I must say, I’m blown away. Yes, I may seem like a braggart (after all, the event we put together was spectacular), but what I’m referring to is the energy that was in the air for the entire three days —…
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Deep Thoughts on Digital: Direct Response vs. Engagement Drivers in E-Commerce

Each digital marketing activity can be (and should be) classified as either a direct response or an engagement driver. This is important because otherwise if you classify marketing activities incorrectly or, worse yet, not at all, you run the risk of assessing the performance of the marketing activities against the wrong metrics or, at best,…
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Top Women in Retail Share Their Favorite Hobbies

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the brand’s annual list of the leading female executives in the retail industry. To get know the 17 honorees better, Total Retail sent them each six questions. Here are select answers from some of this year’s…
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More Women Joining Company Boards ... Slowly

Retail is changing. Mobile devices are glued to consumers’ hands, and brick-and-mortar stores are no longer separate from e-commerce operations — they’re one in the same. A company’s board must be able to keep up with these changes because directors are responsible for representing stockholders, managing policies and making decisions on critical issues. Spencer Stuart,…
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Why Retail is Short on Women Leaders — And How to Change That

We were very excited to learn that Women in Retail Leadership Circle Co-Founder Jennifer DiPasquale was quoted in a great article that appeared in Retail Dive last week. However, it was hard to "like" it since it discussed a very "unlikable" subject: that the retail industry is still very short on women leaders despite the fact…
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NBA Stars Bring Awareness to Gender Equality With ‘Lean In’ Campaign

The National Basketball Association features some of the world’s greatest athletes, but it’s what those players are doing off the court that’s generating widespread applause and appreciation. The NBA is in the second year of its partnership with the public service organization Lean In, whose mission is to help all women achieve their ambitions. In…
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Top Women in Retail Share Who Their Mentors Are

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the brand’s annual list of the leading female executives in retail. To get know the 17 honorees better, Total Retail sent them each six questions. Here are select answers from some of this year’s honorees to…
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TED Talk: Teach Girls Bravery, Not Perfection

We're raising our girls to be perfect, and we're raising our boys to be brave, says Reshma Saujani, the founder of Girls Who Code. Saujani has taken up the charge to socialize young girls to take risks and learn to program — two skills they need to move society forward. To truly innovate, we cannot…
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Climbing the Ladder: Job Opportunity for Inner Circle Readers

Hello Inner Circle readers, we have another fantastic job opportunity within the retail industry that we wanted to bring to your attention. Take a look: Vice President of E-Commerce, Jos. A. Bank Men's Wearhouse (parent company of Jos. A. Bank, having acquired the retailer in March 2014) is seeking a seasoned, highly motivated, experienced and…
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Top Women Retailers on the Best Advice They've Ever Received

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the brand's annual list of the leading female executives in the retail industry. To get know the 17 honorees better, Total Retail sent them each six profile questions. Here are select answers from some of this year’s honorees to the question, “What's the…
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Marci Grebstein Guides Lowe’s Rebranding Campaign

Flamingos and unicorns typically aren’t things that you would associate with a home improvement retailer. At least until now. Lowe’s new campaign, Make Your Home Happy, is bringing a little fun and humor to the home improvement space, complete with TV commercials featuring said flamingos and unicorns. This new campaign represents a departure from Lowe’s…
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Top Women Execs Share Their Leadership Styles

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the publication's annual list of the leading female executives in the retail industry. To get know the 17 honorees better, Total Retail sent them each six questions. Here are select answers from some of this year’s honorees to the question, “How would you…
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Getting to Know Federica Marchionni, CEO of Lands' End and Women in Retail Leadership Summit Keynote Speaker

To help prepare those who have already signed up for the Women in Retail Leadership Summit (taking place in Miami Beach from April 20-22), and to entice others who haven’t yet registered, Inner Circle will be giving you a sneak peek into the thoughts and motivations of some of the featured speakers at this year’s…
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Instead of a Mentor, Create a Personal Board of Directors

Have you read anything lately by Tracy Spears, the co-founder of the Exceptional Leaders Lab, a worldwide community of progressive business leaders focused on making a positive difference in their organizations? Spears is the co-author of "What Exceptional Leaders Know," the best-selling book for progressive leaders everywhere. If not, you should! In addition to her books, Spears…
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Why Being a Crybaby Isn't a Bad Thing

Warning: true story sharing moment ahead. I had a recent experience at work where I was dealing with a situation that was beyond my control. It was a problem that we simply couldn’t fix in a timely manner. It was going to take a ton of man hours (aka mine, so maybe it was woman…
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Under Armour Honors Athletes Hustle

In a world where instant gratification reigns supreme and easy how-to listicles flood the internet, we start to believe that everything is available just by clicking a button. However, while we've become so connected, we've become disconnected from the reality of the hard work that goes into the greatest achievements. In its new campaign, Under…
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Top Women Execs Share What They Would Be Doing if They Weren't in Retail

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the brand’s annual list of the leading female executives in retail. To get know the 17 honorees better, Total Retail sent them each six questions. Here are select answers from some of this year’s honorees to…
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Top Women Execs Share What They Enjoy Most About the Retail Industry

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the brand's sixth annual list of the leading female executives in retail. To get know the 17 honorees better, Total Retail sent them each six questions. Here are select answers from some of this year's…
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Deep Thoughts on Digital: For When it Rains (or Snows)

There are moments when I want to pinch myself. I recently attended a presentation at Google (did you get that part — AT GOOGLE), and spent my time quickly typing notes into my iPhone (at least as fast as spell check could then replace those intended words with gibberish) and wondering if I really should…
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Getting to Know Shelley Broader, Chico’s New CEO and President

To help prepare those who have already signed up for the Women in Retail Leadership Summit (taking place in Miami Beach from April 20-22), and to entice others who haven’t yet registered, Inner Circle will be giving you a sneak peek into the thoughts and motivations of some of the featured speakers at this year’s…
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All About Women's Conferences

Women's conferences have been in the news lately, with some experts arguing that these events aren't effective and serve as merely "feel good" meetings with little accountability. However, as the co-founder of the Women in Retail Leadership Summit, I'm solidly in the other camp. I believe women's conferences are vital and necessary because they allow…
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A Totally Biased List of Books I Can't Wait to Read in 2016

If you’re a book nerd like me, you get excited when a new year begins because inevitably there will be lists of the best books that will be published in the year ahead. Genre doesn't matter — fiction, nonfiction, business, technology, cooking, psychology, life — I just love to hear about what's coming out. And,…
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Barbie Becomes More Realistic

Mattel made news this past week when it announced a new line of inclusive, diverse Barbie dolls. The toymaker finally relented to decades of criticism over the doll’s unrealistic (read: ultra thin, busty, thin-waisted and long-legged) and homogeneous looks. The new Barbies, dubbed the Fashionista line, feature four different body types, seven skin tones, 22…
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WIRLS Speaker Jules Pieri on Starting The Grommet

As I mentioned in my article last week, we're super excited about our upcoming Women in Retail Leadership Summit (WIRLS), taking place in Miami on April 20-22. We've put together a fabulous speaker lineup, including Jules Pieri, the co-founder and CEO of the product launch platform The Grommet. Jules has had a great career: she's worked…
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