Recent Articles

Top Women Retailers on the Best Advice They've Ever Received

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the brand's annual list of the leading female executives in the retail industry. To get know the 17 honorees better, Total Retail sent them each six profile questions. Here are select answers from some of this year’s honorees to the question, “What's the…
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Marci Grebstein Guides Lowe’s Rebranding Campaign

Flamingos and unicorns typically aren’t things that you would associate with a home improvement retailer. At least until now. Lowe’s new campaign, Make Your Home Happy, is bringing a little fun and humor to the home improvement space, complete with TV commercials featuring said flamingos and unicorns. This new campaign represents a departure from Lowe’s…
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Top Women Execs Share Their Leadership Styles

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the publication's annual list of the leading female executives in the retail industry. To get know the 17 honorees better, Total Retail sent them each six questions. Here are select answers from some of this year’s honorees to the question, “How would you…
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Getting to Know Federica Marchionni, CEO of Lands' End and Women in Retail Leadership Summit Keynote Speaker

To help prepare those who have already signed up for the Women in Retail Leadership Summit (taking place in Miami Beach from April 20-22), and to entice others who haven’t yet registered, Inner Circle will be giving you a sneak peek into the thoughts and motivations of some of the featured speakers at this year’s…
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Instead of a Mentor, Create a Personal Board of Directors

Have you read anything lately by Tracy Spears, the co-founder of the Exceptional Leaders Lab, a worldwide community of progressive business leaders focused on making a positive difference in their organizations? Spears is the co-author of "What Exceptional Leaders Know," the best-selling book for progressive leaders everywhere. If not, you should! In addition to her books, Spears…
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Why Being a Crybaby Isn't a Bad Thing

Warning: true story sharing moment ahead. I had a recent experience at work where I was dealing with a situation that was beyond my control. It was a problem that we simply couldn’t fix in a timely manner. It was going to take a ton of man hours (aka mine, so maybe it was woman…
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Under Armour Honors Athletes Hustle

In a world where instant gratification reigns supreme and easy how-to listicles flood the internet, we start to believe that everything is available just by clicking a button. However, while we've become so connected, we've become disconnected from the reality of the hard work that goes into the greatest achievements. In its new campaign, Under…
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Top Women Execs Share What They Would Be Doing if They Weren't in Retail

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the brand’s annual list of the leading female executives in retail. To get know the 17 honorees better, Total Retail sent them each six questions. Here are select answers from some of this year’s honorees to…
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Top Women Execs Share What They Enjoy Most About the Retail Industry

In the Winter 2016 issue of Total Retail (sister brand of Women in Retail Leadership Circle), the cover story featured the brand's sixth annual list of the leading female executives in retail. To get know the 17 honorees better, Total Retail sent them each six questions. Here are select answers from some of this year's…
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Deep Thoughts on Digital: For When it Rains (or Snows)

There are moments when I want to pinch myself. I recently attended a presentation at Google (did you get that part — AT GOOGLE), and spent my time quickly typing notes into my iPhone (at least as fast as spell check could then replace those intended words with gibberish) and wondering if I really should…
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Getting to Know Shelley Broader, Chico’s New CEO and President

To help prepare those who have already signed up for the Women in Retail Leadership Summit (taking place in Miami Beach from April 20-22), and to entice others who haven’t yet registered, Inner Circle will be giving you a sneak peek into the thoughts and motivations of some of the featured speakers at this year’s…
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All About Women's Conferences

Women's conferences have been in the news lately, with some experts arguing that these events aren't effective and serve as merely "feel good" meetings with little accountability. However, as the co-founder of the Women in Retail Leadership Summit, I'm solidly in the other camp. I believe women's conferences are vital and necessary because they allow…
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A Totally Biased List of Books I Can't Wait to Read in 2016

If you’re a book nerd like me, you get excited when a new year begins because inevitably there will be lists of the best books that will be published in the year ahead. Genre doesn't matter — fiction, nonfiction, business, technology, cooking, psychology, life — I just love to hear about what's coming out. And,…
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Barbie Becomes More Realistic

Mattel made news this past week when it announced a new line of inclusive, diverse Barbie dolls. The toymaker finally relented to decades of criticism over the doll’s unrealistic (read: ultra thin, busty, thin-waisted and long-legged) and homogeneous looks. The new Barbies, dubbed the Fashionista line, feature four different body types, seven skin tones, 22…
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WIRLS Speaker Jules Pieri on Starting The Grommet

As I mentioned in my article last week, we're super excited about our upcoming Women in Retail Leadership Summit (WIRLS), taking place in Miami on April 20-22. We've put together a fabulous speaker lineup, including Jules Pieri, the co-founder and CEO of the product launch platform The Grommet. Jules has had a great career: she's worked…
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Can I Take a Minute to Brag?

Those of you who know me know that I'm not one to boast, but I thought I'd take a second to brag a bit about our upcoming Women in Retail Leadership Summit, taking place in Miami on April 20-22, and the fabulous speakers we've lined up. (This recent Inc. article says that women need to…
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Birchbox Launches Athleisure-Inspired Brand

Subscription commerce beauty brand Birchbox has expanded its product line with the launch of ARROW, an in-house beauty line. This is the second in-house beauty line for Birchbox, joining LOC, or Love of Color. The newly launched ARROW focuses on easy-to-use products post-workout. Inspired by the burgeoning athleisure trend in retail, ARROW features makeup and…
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NYFT Lab Focusing on Women-Led Startups

Have you heard of the New York Fashion Tech (NYFT) Lab? In case you haven't, I'll fill you in: The NYFT Lab is a 12-week accelerator program for early- and growth-stage startup companies. The program, which was co-founded by Springboard Enterprises, a network of innovators and investors that build women-led businesses, and the Partnership Fund…
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Women Retail Execs Are on the Move

The first two weeks of 2016 have seen a flurry of changes in the retail leadership ranks, with many women being named to C-level positions. Here’s a recap of who’s been promoted and who’s going where: Barnes & Noble has promoted Mary Amicucci to be its new chief merchandising officer. Amicucci has spent the last…
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5 TED Talks to Inspire You in 2016

Happy New Year Inner Circle readers! As we begin 2016, I thought I'd offer a few of my favorite TED Talks to help inspire you in the New Year. Maybe they'll help you formulate the perfect New Year's resolution (if you haven't decided on one yet)! Or maybe they'll give you a new perspective on life and…
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Editor's Note

We're taking a break! Our team at the Women in Retail Leadership Circle are taking the holidays off, so we won't be publishing Inner Circle next week. We hope you all have a wonderful holiday and very happy New Year! See you in 2016!
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Straight from the Hip | Retail Unfiltered: 4 Women I'm SO Gonna Be BFFs With

Welcome to my first blog ever. I am the co-founder of the Women in Retail Leadership Circle. Lovely to meet you! You really should get to know us … even if I’m biased! This blog will cover all sorts of topics about amazing women trailblazers, retail insights and, ummm, shopping and shoes thrown in for…
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A Year of Accomplishments for WIRLC Members!

As 2015 comes to an end, we here at the Women in Retail Leadership Circle thought it was the perfect time to check in with our members and ask them to share with us their greatest accomplishments this year, as well as what they're looking forward to, personally and professionally, in 2016. What we learned…
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Deep Thoughts on Digital: It’s Not Just the Weekend

We're here — the final stretch of selling for Holiday 2015. Or are we? It's mid-December, and the temperature is a balmy 60 degrees here in New York City. While old man winter hides out (or takes a sabbatical), I’m content to have this moment to muse on the retail holiday season so far, and…
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Happy Holidays! It's a WIRLC Instagram Giveaway!

Tis the season ... for Insta Giveways! One of our favorite parts of the holidays is the beautiful window displays seen in brick-and-mortar storefronts. Walking around with some hot chocolate on a chilly winter night has us dreaming about "Miracle on 34th Street." For Women in Retail Leadership Circle's inaugural Instagram Giveaway, #WIRWindowShopping, we want…
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