Recent Articles

Girl Talks From Coast to Coast

Women in Retail Leadership Circle (WIRLC) is offering members and nonmembers alike the opportunity to hear from some of the leading women voices in the retail industry this coming fall at a pair of exciting events (the events are FREE for members, $49 each for nonmembers). Girl Talks West will take place on Thurs., Oct.…
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White House Black Market Launches Campaign to Inspire Women

In an effort to inspire women and encourage them to share their fall fashions, White House Black Market (WHBM) has launched the #BeatofYourDrum campaign, which will run through Sept. 20. The campaign, which marks the official kickoff of the retailer’s new fall collection, has several facets, all rooted in storytelling, which aggregate on a dedicated #BeatOfYourDrum…
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Etsy Exec: ‘We Need to Change Our Definition of a ‘Smart Woman’’

Etsy has been in the news a lot recently since its announcement that it was going public in March. While sales for the online marketplace have fluctuated, Etsy recently launched some new creative initiatives, including adding a new "Editor's Pick" feature on its site. However, there's no denying that Etsy's success over the last few…
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The Woman Trying to Make an E-Commerce Startup More Like Amazon

Three-year-old Massdrop, an e-commerce startup that bills itself as online community for enthusiasts — e.g., audiophiles, backpackers, stylists, etc. — where like-minded people band together to “group buy” things in bulk for cheaper, is now taking its financial direction from a 13-year Amazon.com veteran. Julie Todaro is Massdrop’s new chief operating officer, and one of…
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WIRLC Girl Talks Speaker Denise Lee Yohn on How Lane Bryant is Changing the Conversation About Women

In this article that appeared on Forbes.com last week, Denise Lee Yohn, a best-selling author, brand consultant and speaker at the Women in Retail Leadership Circle’s (WIRLC) upcoming Girl Talks West event, analyzes the impact Lane Bryant’s recent “I’m No Angel” campaign has had on consumers’ perceptions of the plus-size apparel retailer, as well as…
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How MiraFit is Making Wearable Tech Fashionable

It seems like everywhere I go, there's another wearable tech item available — Fitbut, Jawbone Up, etc. However, there's a new technology that doesn't look like, well, a wearable tech item. This week's startup we love is MiraFit. The company is introducing a new type of wearable technology. Not only does the technology look like…
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Angela Ahrendts’ Hiring Strategy

A retail company is only as good as the team that it’s made up of. That means hiring and retaining smart, dedicated and talented people is of the utmost importance. In a series running on LinkedIn Pulse, How I Hire, noted leaders from various industries are discussing their hiring strategies. Angela Ahrendts, senior vice president,…
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The Influence of Influencers: How Bloggers Are Changing Retail Marketing

Why retailers need to pay attention to the niche group of fashion bloggers.
 

What WIRLC Members Did on Summer Vacations (And How it Influenced Them as Leaders)

Ah, the lazy, hazy days of summer! Unfortunately, they're quickly passing, and soon it will be time for the new beginnings (and a new quarter) that fall brings each year. In the spirit of summer, Inner Circle asked its board members to tell us about any transformative experiences they had during the summer vacations of their…
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Career Advice From Rachel Zoe

Internationally acclaimed stylist and designer — and soon to be talk show host — Rachel Zoe’s career has played out in front of millions thanks to her reality TV show “The Rachel Zoe Project.” Zoe is paid to give her expert advice to clients (including many celebrities) on the latest fashions and trends, but not…
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Driving Shopper Engagement Through Digital Technology

Consumer habits are changing. They’re becoming omnichannel shoppers, using any and all digital resources available to shop and purchase in and out of the store. This shift can cause operational challenges for some retailers, as customers seek a frictionless shopping and payment experience. There is an upside, however, as many omnichannel shoppers can become engaged,…
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Birchbox's Traveling Pop-Up a Big Success

Birchbox, an online monthly subscription service, is always on the cutting edge of retailing. Earlier this summer, Birchbox announced an augmented reality and direct mail marketing campaign to help promote the release of Birchbox Man. In addition, the retailer announced a partnership with Gap, bringing pop-up locations to six storefronts across the U.S. However, my…
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Retailers Missing Out on Plus-Size Revenues

The market for plus-size women was valued at $9 billion in 2014, according to IBIS World. The average American woman is a size 14. Yet despite this, plus size (typically between sizes 14 and 34) is a market that’s largely being ignored by retailers. Actress Melissa McCarthy is trying to change that. The movie star,…
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Climbing the Ladder: Inside the Red Door

Hello readers! We're back with another fabulous career opportunity that we want to share with you. Until our job board is up and running (it's coming soon!), we're using this space to highlight job openings that may be of interest to our readers. Take a look! Director, E-Tailer Accounts, Elizabeth Arden This New York City-based…
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Career Advice From Jenna Lyons

Thinking of emailing your resume and cover letter for the next job opening that strikes your fancy? Think again … at least according to Jenna Lyons, J.Crew's group president and executive creative director. In this interview with Glamour's Cindi Leive, Lyons dishes on a wide range of topics, from the proper way to apply for…
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WIRLC is on Instagram!

That's right ladies, Women in Retail Leadership Circle (WIRLC) has joined Instagram! We're so excited to connect with you on Instagram, offering behind-the-scenes insights, startups we love, leadership tips and, of course, the occasional outstanding #OOTD. Check out the posts below to see what our Instagram account has to offer! This is just one more…
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Ladies Who Launch: Shereen Campbell, Founder, My Little Magic Shop

Welcome to "Ladies Who Launch," our newest feature that profiles women who have founded interesting retail and e-commerce startups. This week we chatted with Shereen Campbell, the e-commerce and outlet planner for Vince, who just launched My Little Magic Shop, an e-commerce company that sells products, kits and a subscription service aimed at simplifying spiritual practices. Inner…
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Few Women on List of Top 25 Retail Earners

The annual Women's Wear Daily (WWD) list of the top 25 highest-paid executives from publicly traded retail companies was released last week, and as per usual, only a small number of women made the list. Granted, the No. 1 spot did go to a woman, Carol Meyrowitz, CEO of TJX Companies Inc., the parent of discount chains…
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9 Powerful Women You Need to Follow on Instagram

Instagram launched in 2010, offering people a way to stay connected using images and videos. Since then it's grown immensely, with people from all over the world using the social network to show what they've been up to, show off their creativity, share ideas and inspire others. With Instagram being a preferred method for many to…
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Climbing the Ladder: Career Opportunities for WIRLC Members!

Hello members! Every once and a while we hear about some fabulous career opportunities that we want to share with you. So, until our job board is up and running (coming soon!), we thought we'd mention them here. Take a look! SENIOR DIRECTOR OF E-COMMECE Executive recruiter The Woods Group has just started a search for…
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A Minute With WIRLC Board Member Leisa Glispy

Welcome to another installment of “A Minute With … ,” where we ask our board members a few questions about work and life. This week we chatted with Leisa Glispy, the founder of Collective Meaning, a digital consultancy providing e-commerce and digital consulting and interim digital services for luxury goods firms, brand manufacturers and consumer…
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Looking for a Few Good Women

Pinterest is in the market for female engineers. While the social media network has an overwhelmingly female user base — 71 percent of its 72.5 million users are women, according to comScore — it lacks diversity in its workforce. Expect that to change in 2016.
 

4 Tips for Developing a Multigenerational Retail Strategy

First, let me say how thrilled I was to meet all the women and retail leaders at the Women in Retail Leadership (WIRL) Summit earlier this year. Their stories and insights were fascinating, exciting and sometimes very funny. I’m honored to be considered part of the retail landscape at this exciting time of innovation and…
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The Inaugural WIRLC Summer Reading List

We're nearing the dog days of August, which can only mean one thing: time to decide what books to take along on your much needed end-of-summer vacation. To help you out, the Inner Circle has come up with a totally subjective list — and in no particular order — of the 10 best business books…
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A Minute With WIRLC Board Member Laura Hnatow

Welcome to our latest installment of “A Minute With …,” where we ask our board members a few questions about work and life. This week we chatted with Laura Hnatow, director of marketing and e-commerce for Sea Bags, a Portland, Maine-based manufacturer and retailer of handcrafted tote bags and accessories from recycled sails. Prior to…
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