Recent Articles

Rebecca Minkoff Talks About the Importance of Experiential Marketing

Last week, Rebecca Minkoff was honored for having the best omnichannel experience at the Decoded Fashion Summit in New York City. The fashion brand's technology-driven stores, experiential customer service in-store and partnership with AOL on a live, shoppable runway helped Rebecca Minkoff claim the top prize. Before heading to the award show, Minkoff sat down with her…
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Attention WIRLC Members: Men's Wearhouse is Hiring!

Men’s Wearhouse is looking for top-level talent to join its team. Specifically, the men's clothing chain is seeking to fill the following positions to help grow its digital business: Site management and customer experience Site managers (merchandising manager and specialist roles) Site content manager (senior manager of user acceptance testing) Director (or senior director) of…
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Which Elements of the Shopping Experience Matter Most?

When it comes to shopping behavior, price is a key motivator. However, to sustain a customer’s loyalty over the long term, retailers often find it valuable to focus on the customer experience. But which experiences are most important to shoppers? And how likely are they to influence a change in behavior? Let’s explore the topic…
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So Excited For Girl Talks East!

After Women in Retail Leadership Circle's (WIRLC) very successful Girl Talks West event last week in San Francisco, we're ready to do it all over again, this time for our East Coasters. Girls Talk East will take place on Tues., Oct. 27 in New York City. In case you're not aware, Girl Talks events enable…
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Subscription Commerce Maternity-Style

As a man, finding maternity clothes isn't a problem I'll ever have to deal with. However, as the father of three, I remember my wife struggling to find maternity wear that was both stylish and flattering and at the same time comfortable. And on the occasions she did find something she liked, she was limited…
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Where Are the Women Retail Leaders Going?

The last week has seen the announced departures of several high-powered women retail leaders, including Carol Meyrowitz at TJX Cos., Kay Krill at ANN Inc., and Marissa Webb at Banana Republic. Hopefully not a trend that will continue, here are the details on each of their departures...
 

Reese Witherspoon's Draper James Brand to Open Brick-and-Mortar Stores

If you take a minute to flip through the pages of any high fashion magazine today, you'll notice monotonous photos of women in monochromatic hues, barely there dresses and lack of outfits fit for a Sunday afternoon stroll. However, Tenessese-born-and-bred Reese Witherspoon is adding fashion and lifestyle entrepreneur to her list of titles (in addition…
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Deep Thoughts on Digital: Mike and Tony Go Low Carb

I have a confession to make: I have two fat cats. No, no, no. I’m not fat catting it, I HAVE two fat cats. We all know what happens when we have fat pets. They live short, fat pet lives. This makes me sad. So, when Mike and Tony left their first annual vet appointment…
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Welcome to the New Inner Circle!

Hello loyal Inner Circle readers. If you didn't notice (we're hoping you did!), we’ve had a makeover! How do you like our new look? Truth be told, we’ve been itching to update our e-newsletter template for a while now. While the content has always been top notch (if we must say so ourselves!), it was…
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Leadership Tips From Mindy Kaling and Tina Fey

Last month, I attended a talk at the 92Y theater in Manhattan featuring the lovely Tina Fey and Mindy Kaling for a follow-up book to Kaling's best seller, “Why Not Me.” Although the focus of the event was on Kaling's memoirs, the conversation ended up taking an interesting turn. From their best-looking male co-stars to…
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Denise Lee Yohn on How to Achieve Rock Star Brand Status

We're super excited about our Oct. 15 “Girl Talks West" event in San Francisco, which features short, passionate presentations delivered by powerful women leaders. To register, click here! Denise Lee Yohn, author of "What Great Brands Do: The Seven Brand-Building Principles That Separate the Best," is a featured speaker at Girl Talks, where she will…
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Gap Works to Improve the Lives of Women Garment Workers

The plight of women garment workers in foreign lands is an issue U.S. apparel retailers cannot ignore. These women toil in dangerous working conditions for long hours, and for their hard work they receive little in pay. To make matters worse, most of these women don’t have a choice. They’ve been raised without the training…
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5 Brands Looking for Leaders

Get your resumes ready! A recent article that appeared in Women's Wear Daily (WWD) identified five big-name retailers that are on the hunt for new CEOs. The companies are Abercrombie & Fitch Co., American Eagle Outfitters Inc., Iconix Brand Group Inc., Chico’s FAS Inc. and Vince Holding Corp. Since all of you may not have access to WWD,…
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Live Streaming: The Future of Retail?

Is 2015 the year of live streaming? With the introduction of mobile video platforms such as Meerkat and Periscope this past spring, brands and retail marketers have been re-evaluating their digital strategies to incorporate the new apps. Upon being acquired by Twitter in January, Periscope became the largest competitor to Meerkat virtually overnight. The two…
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Women in the Spotlight: Maureen Sullivan, Katie Moussouris, Amy Poehler

Welcome to WIRLC's newest feature, "Women in the Spotlight," where we highlight select women leaders from the retail space and beyond that we believe deserve a shout-out. This week we're featuring Maureen Sullivan, Katie Moussouris and Amy Poehler. Maureen Sullivan: The president of AOL.com and the company’s lifestyle brands, Sullivan is departing the media corporation to…
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The Road Less Traveled: From Sephora to Startup

There are a number of reasons why you should attend Women in Retail Leadership Circle’s upcoming Girl Talks events (see this article from last week for more information), but maybe none moreso than to hear the unique story of Julie Bornstein, who earlier this year left beauty industry giant Sephora as its chief marketing officer…
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Girl Talks From Coast to Coast

Women in Retail Leadership Circle (WIRLC) is offering members and nonmembers alike the opportunity to hear from some of the leading women voices in the retail industry this coming fall at a pair of exciting events (the events are FREE for members, $49 each for nonmembers). Girl Talks West will take place on Thurs., Oct.…
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White House Black Market Launches Campaign to Inspire Women

In an effort to inspire women and encourage them to share their fall fashions, White House Black Market (WHBM) has launched the #BeatofYourDrum campaign, which will run through Sept. 20. The campaign, which marks the official kickoff of the retailer’s new fall collection, has several facets, all rooted in storytelling, which aggregate on a dedicated #BeatOfYourDrum…
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Etsy Exec: ‘We Need to Change Our Definition of a ‘Smart Woman’’

Etsy has been in the news a lot recently since its announcement that it was going public in March. While sales for the online marketplace have fluctuated, Etsy recently launched some new creative initiatives, including adding a new "Editor's Pick" feature on its site. However, there's no denying that Etsy's success over the last few…
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The Woman Trying to Make an E-Commerce Startup More Like Amazon

Three-year-old Massdrop, an e-commerce startup that bills itself as online community for enthusiasts — e.g., audiophiles, backpackers, stylists, etc. — where like-minded people band together to “group buy” things in bulk for cheaper, is now taking its financial direction from a 13-year Amazon.com veteran. Julie Todaro is Massdrop’s new chief operating officer, and one of…
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WIRLC Girl Talks Speaker Denise Lee Yohn on How Lane Bryant is Changing the Conversation About Women

In this article that appeared on Forbes.com last week, Denise Lee Yohn, a best-selling author, brand consultant and speaker at the Women in Retail Leadership Circle’s (WIRLC) upcoming Girl Talks West event, analyzes the impact Lane Bryant’s recent “I’m No Angel” campaign has had on consumers’ perceptions of the plus-size apparel retailer, as well as…
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How MiraFit is Making Wearable Tech Fashionable

It seems like everywhere I go, there's another wearable tech item available — Fitbut, Jawbone Up, etc. However, there's a new technology that doesn't look like, well, a wearable tech item. This week's startup we love is MiraFit. The company is introducing a new type of wearable technology. Not only does the technology look like…
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Angela Ahrendts’ Hiring Strategy

A retail company is only as good as the team that it’s made up of. That means hiring and retaining smart, dedicated and talented people is of the utmost importance. In a series running on LinkedIn Pulse, How I Hire, noted leaders from various industries are discussing their hiring strategies. Angela Ahrendts, senior vice president,…
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The Influence of Influencers: How Bloggers Are Changing Retail Marketing

Why retailers need to pay attention to the niche group of fashion bloggers.
 

What WIRLC Members Did on Summer Vacations (And How it Influenced Them as Leaders)

Ah, the lazy, hazy days of summer! Unfortunately, they're quickly passing, and soon it will be time for the new beginnings (and a new quarter) that fall brings each year. In the spirit of summer, Inner Circle asked its board members to tell us about any transformative experiences they had during the summer vacations of their…
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