Recent Articles

Pinteresting Pinning Tips Straight From Pinterest

Thinking about making Pinterest a part of your social media marketing strategy? Or already have a Pinterest page for your brand and need a few pointers? Tram Ngyuen, head of product marketing for Pinterest, shares a few "pinteresting" tips every retailer should know in this exclusive interview with Women in Retail Leadership Circle (WIRLC).
 

Retail Disrupter Aubrie Pagano on What Traditional Retailers Can Learn From Startups

Aubrie Pagano is the founder and CEO of Bow & Drape, an online retail brand that enables women to design their own clothing. The startup company, which manufactures all of its products in the United States, boasts that its customers’ personalities are built into every item Bow & Drape finishes to order. It's a true…
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Nice to Tweet You: Women We're Following on Twitter

With countless influencers on Twitter, it's hard to choose just a few to highlight. But that didn't stop us from trying. Below are a few of the technology innovators, retail pioneers, nonprofit champions and boss ladies we've been following in the Twitterverse. Reshema Savjani, Founder, Girls Who Code The question that could define the future…
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Why Paying it Forward Pays Off

Paying it forward — i.e., responding to a person's kindness by being kind to someone else — is an integral part of successful leadership. In the final article in this five-part Power Panel series, I recap the group’s thoughts on paying it forward. The “Power Panel” is a panel of executive women in the retail…
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ICYMI: ‘Femojis’ Could Bring Super Women to Text Messaging

Apple recently updated its emoji alphabet to include a wider variety of skin tones in an effort to promote diversity. While this initiative is certainly commendable, the collection of female emojis remains limited to characters like brides and princesses. What's more, their activities are limited to salsa dancing, getting haircuts and wearing bunny costumes. The…
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Cool Tech: This Smart Bra Can Replace Your Fitness Tracker

I just heard about this cool new wearable tech, um, development, and wanted to share it with you.  A company called Sensilk is launching a "smart bra" with sensors built into it that sync to a wearer's smartphone and can track heart rate, calories burned, duration, distance, days since the user's last workout, and more. Just imagine:…
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Winning Negotiations: Why You Should Always Ask!

Did you know that not negotiating you salary can cost you more than $1 million over the course of your career? And that, in many cases, when a team is being onboarded, women usually take the initial salary offered and the men negotiate. Why? Some experts say it's because women are afraid of hindering their…
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Stop Wasting Time Developing Your Strengths

Popular culture is obsessed with extremes. Whether it's fast cars, bizarre foods, extreme sports or bigger, faster, spicier, riskier, extremes are compelling. Our T-shirts even boast our pride in extremes, “Go Big or Go Home.” Our attraction to extremes comes naturally. Our base brain responses are composed of two extremes: fight or flight. We're naturally…
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What Are Your Brand's True Colors?

When it comes to branding, a strong color scheme and easily recognizable design are critical. Without it, many major brands wouldn't exist as we know them today. So what do your brand colors say about you? Check out the infographic below to learn more. [caption id="" align="alignnone" width="869"] Your Brands True Colors[/caption]
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Toni White Shares The Top Retail Trend of 2015

At last month's Women in Retail Leadership Summit in Miami, Toni White, executive vice president and chief marketing officer of Synchrony Financial, shared her thoughts on what she believes is the top retail trend of 2015, as well as how retailers can overcome challenges. Check out the video to learn more. (Full disclosure: Synchrony Financial…
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Do You Know Your EQ?

No, that’s not a typo. We’re not talking about your IQ. We know how smart you are. Let’s talk about your EQ – your emotional intelligence. In part three of the Power Panel series, we're discussing EQ. (Here's part one of the series, and here's part two.) The “Power Panel” is a panel of executive women in…
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Designed for Growth: It May Not Be the Wild West, But Itchy Trigger Fingers Are Still Causing Trouble!

Amidst all of the inbox clutter, one thing gets easier every day — swiping to delete email on our mobile devices. Most of us do it daily or even several times a day. We sit poised, device in hand, trigger finger hovering at the ready. We scan, we process, we either tap to open or…
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Kate Spade and Everpurse Partner for iPhone Charging Bags

Everyone can relate to the overwhelming panic that comes with seeing your phone at only 2 percent — stranded, asking co-workers to borrow a charger or battling it out for an outlet, whether it be in an airport or nearby cafe. We've all been there. This is especially true considering that consumers spend, on average,…
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Retail Disrupters Take Center Stage

Startups are often lauded for their lean business models, innovative ideas and positive work environments. In most cases, startups have their finger on the pulse of what’s happening in their industry — e.g., new trends, hot technologies. There’s a lot that traditional retail brands as well as online-only retailers can learn from those running startup…
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The ‘Power Panel’ Discusses Failing Gracefully

Last week, I wrote about the “Power Panel,” a panel of executive women in the retail space who spoke during a session on leadership at the Women in Retail Leadership Summit in Miami last month. Panelists included Miki Racine Berardelli, president, digital commerce and chief marketing officer at Chico’s; Gerri Elliott, director, Whirlpool, Bed Bath…
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Building a Corporate Culture From the Ground Up

In the business world, every company — no matter its size — has a culture. That culture is more often than not established by the company’s leadership, and filtered down to the rank-and-file employees. A healthy corporate culture values each employee and puts the goals of the company before individual gains, leading to happier, more…
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The ‘Power Panel’ Discusses Communication

Do you know what the "Power Panel" is? It's a panel of executive women in the retail space who spoke during a session on leadership at the Women in Retail Leadership Summit in Miami last month. These ambitious, successful women who dreamed big and achieved their personal and professional goals while staying true to themselves…
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How ‘Empty Nesters’ Are Shopping May Surprise You

Terrified of technology and social media. Behind the times. Immersed in traditional media. These are just a few of the labels marketers and society in general have heaped on the 45-plus generation, creating widespread stereotypes and misinformation about this demographic on everything from how they make purchasing decisions to how they get information to how…
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3 Women Leaders On Moving Up in the Retail Industry

Despite the fact that women make up more than 70 percent of the total retail workforce, they hold less than 25 percent of leadership positions at top fashion firms. So what are the hurdles in the way? In a recent interview with Business of Fashion, Tory Burch, CEO of Tory Burch; Angela Missoni, creative director…
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How Net-a-Porter Does Customer Acquisition

Content, new categories, out-of-home advertising, events and authentic influencers are the leading tools in Net-a-Porter's (NAP) customer acquisition toolbox, according to Heather Kaminetsky, vice president of marketing for the Americas at the global online luxury brand. Heather discussed these strategies while speaking on a panel titled Innovative Acquisition Strategies for the Modern Retailer at the…
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Eileen Meade Shares the Top Retail Trends of 2015

In this one-on-one interview at last month's Women in Retail Leadership Summit in Miami, Eileen Meade, vice president of omnichannel and customer experience at DICKS's Sporting Goods, discusses the top retail trends of 2015.
 

The Most Powerful Working Mothers in Retail

Just in time for Mother's Day, Working Mother magazine just released its list of the 50 Most Powerful Moms of 2015. Each year, Working Mother chooses 50 remarkable women whose influence is felt on a daily basis by their singular talent, hard work and intellectual capital — not to mention courage, strength, love of family…
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Are LVMH’s Efforts to Boost Women Leadership Working?

Following an internal study in 2009, LVMH, the French multinational luxury goods conglomerate that includes brands such as Louis Vuitton, Hermes, Kering and others, announced that while a majority of its workforce were women, those women held few senior management positions. LVMH wasn’t alone, however. Across 50 major fashion brands studied by Business of Fashion,…
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Looking for a Few Good Broads

Do you serve on a corporate board? Do you want to serve on one? Then Gerri Elliott would like to hear from you! Who is Gerri? Besides being a women in leadership speaker extraordinaire (she just spoke at the Women in Retail Leadership Summit, where she received a standing ovation), she also serves on the…
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Leadership Best Practices With Stormy Simon

This past week, The Women in Retail Leadership Circle talked with Stormy Simon, President of Overstock.com, about the top trends in retail and leadership best practices.