Recent Articles

Career Advice From Rachel Zoe

Internationally acclaimed stylist and designer — and soon to be talk show host — Rachel Zoe’s career has played out in front of millions thanks to her reality TV show “The Rachel Zoe Project.” Zoe is paid to give her expert advice to clients (including many celebrities) on the latest fashions and trends, but not…
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Driving Shopper Engagement Through Digital Technology

Consumer habits are changing. They’re becoming omnichannel shoppers, using any and all digital resources available to shop and purchase in and out of the store. This shift can cause operational challenges for some retailers, as customers seek a frictionless shopping and payment experience. There is an upside, however, as many omnichannel shoppers can become engaged,…
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Birchbox's Traveling Pop-Up a Big Success

Birchbox, an online monthly subscription service, is always on the cutting edge of retailing. Earlier this summer, Birchbox announced an augmented reality and direct mail marketing campaign to help promote the release of Birchbox Man. In addition, the retailer announced a partnership with Gap, bringing pop-up locations to six storefronts across the U.S. However, my…
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Retailers Missing Out on Plus-Size Revenues

The market for plus-size women was valued at $9 billion in 2014, according to IBIS World. The average American woman is a size 14. Yet despite this, plus size (typically between sizes 14 and 34) is a market that’s largely being ignored by retailers. Actress Melissa McCarthy is trying to change that. The movie star,…
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Climbing the Ladder: Inside the Red Door

Hello readers! We're back with another fabulous career opportunity that we want to share with you. Until our job board is up and running (it's coming soon!), we're using this space to highlight job openings that may be of interest to our readers. Take a look! Director, E-Tailer Accounts, Elizabeth Arden This New York City-based…
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Career Advice From Jenna Lyons

Thinking of emailing your resume and cover letter for the next job opening that strikes your fancy? Think again … at least according to Jenna Lyons, J.Crew's group president and executive creative director. In this interview with Glamour's Cindi Leive, Lyons dishes on a wide range of topics, from the proper way to apply for…
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WIRLC is on Instagram!

That's right ladies, Women in Retail Leadership Circle (WIRLC) has joined Instagram! We're so excited to connect with you on Instagram, offering behind-the-scenes insights, startups we love, leadership tips and, of course, the occasional outstanding #OOTD. Check out the posts below to see what our Instagram account has to offer! This is just one more…
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Ladies Who Launch: Shereen Campbell, Founder, My Little Magic Shop

Welcome to "Ladies Who Launch," our newest feature that profiles women who have founded interesting retail and e-commerce startups. This week we chatted with Shereen Campbell, the e-commerce and outlet planner for Vince, who just launched My Little Magic Shop, an e-commerce company that sells products, kits and a subscription service aimed at simplifying spiritual practices. Inner…
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Few Women on List of Top 25 Retail Earners

The annual Women's Wear Daily (WWD) list of the top 25 highest-paid executives from publicly traded retail companies was released last week, and as per usual, only a small number of women made the list. Granted, the No. 1 spot did go to a woman, Carol Meyrowitz, CEO of TJX Companies Inc., the parent of discount chains…
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9 Powerful Women You Need to Follow on Instagram

Instagram launched in 2010, offering people a way to stay connected using images and videos. Since then it's grown immensely, with people from all over the world using the social network to show what they've been up to, show off their creativity, share ideas and inspire others. With Instagram being a preferred method for many to…
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Climbing the Ladder: Career Opportunities for WIRLC Members!

Hello members! Every once and a while we hear about some fabulous career opportunities that we want to share with you. So, until our job board is up and running (coming soon!), we thought we'd mention them here. Take a look! SENIOR DIRECTOR OF E-COMMECE Executive recruiter The Woods Group has just started a search for…
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A Minute With WIRLC Board Member Leisa Glispy

Welcome to another installment of “A Minute With … ,” where we ask our board members a few questions about work and life. This week we chatted with Leisa Glispy, the founder of Collective Meaning, a digital consultancy providing e-commerce and digital consulting and interim digital services for luxury goods firms, brand manufacturers and consumer…
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Looking for a Few Good Women

Pinterest is in the market for female engineers. While the social media network has an overwhelmingly female user base — 71 percent of its 72.5 million users are women, according to comScore — it lacks diversity in its workforce. Expect that to change in 2016.
 

4 Tips for Developing a Multigenerational Retail Strategy

First, let me say how thrilled I was to meet all the women and retail leaders at the Women in Retail Leadership (WIRL) Summit earlier this year. Their stories and insights were fascinating, exciting and sometimes very funny. I’m honored to be considered part of the retail landscape at this exciting time of innovation and…
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The Inaugural WIRLC Summer Reading List

We're nearing the dog days of August, which can only mean one thing: time to decide what books to take along on your much needed end-of-summer vacation. To help you out, the Inner Circle has come up with a totally subjective list — and in no particular order — of the 10 best business books…
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A Minute With WIRLC Board Member Laura Hnatow

Welcome to our latest installment of “A Minute With …,” where we ask our board members a few questions about work and life. This week we chatted with Laura Hnatow, director of marketing and e-commerce for Sea Bags, a Portland, Maine-based manufacturer and retailer of handcrafted tote bags and accessories from recycled sails. Prior to…
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Women Key to Economic Turnaround

We all know that the U.S. economy has been slow to recover from the Great Recession. In fact, some are suggesting that we may have slipped back into a recession. Slow growth has become the new normal for our economy, and economists all have their theories on why, but an interesting one emerged this week:…
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Let's Keep the Conversation Going

Here at Women in Retail Leadership Circle (WIRLC), we view social media as a means for us to continue the conversation within our community of women retail leaders who believe in the same mission we do — creating an engaging network of smart, inspiring women. We want to make sure you have the opportunity to…
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Dick’s Sporting Goods Targets Women With New Store Concept

Dick’s Sporting Goods announced this Monday that it’s launching a specialty women’s fitness and lifestyle boutique. The omnichannel sporting goods retailer is naming the stores Chelsea Collective after the diverse and eclectic Chelsea neighborhood in New York City. The first two Chelsea Collective stores will be located in Pittsburgh, Dick’s Sporting Goods hometown, and Tyson’s…
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ICYMI: No More 'Pumping and Dumping' for IBM Staffers

As many of us know, lactating is natural body function. However, that doesn’t mean it’s easy — especially for working moms on the go. In an effort to alleviate some of the logistical complications associated with lactating — and perhaps even to help attract and retain female employees — IBM will begin offering a breast…
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The Gender Bias of Algorithms

As our online worlds expand, the opportunity for targeted ads and promoted content to infiltrate our Facebook news feeds continues to grow. Algorithms shape the everyday online community we immerse ourselves in — the suggested Facebook friends we should make, the search results we see on Google and the trending news we should be following on Twitter. The data collected is considered objective, at least most of the time. However, as the Internet of Things becomes more prevalent, the research of human influence on these algorithms and big data software says otherwise. As a result, it seems facts do have a bias.
 

Welcome to Summer’s Version of Black Friday

If your company sells its products on Amazon.com, are you prepared for the onslaught of traffic and sales today? What you ask? What’s so special about a random Wednesday in July? If you haven’t heard — and I’m sure most of you have by now — today is the inaugural Amazon Prime Day. The online…
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ICYMI: Facebook Creates New Woman-First Icons

As far as software updates go, the one launched by Facebook last week seems relatively minor. The social network simply tweaked its 10-year-old logo. It’s a slight visual update to the icons used to represent friends and groups on the platform, and probably won’t even be noticed by the vast majority of users. But symbolically,…
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Nike Wins by Playing Like a Girl

A few weeks ago, Andy Benoit, a Sports Illustrated contributing writer, tweeted that women's sports in general aren't worth watching. Millions and millions of viewers, Carli Lloyd's hat trick and a World Cup championship later, I'm willing to bet Benoit's googling a remedy for "foot in mouth" syndrome. Last Sunday's FIFA Women's World Cup championship…
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ICYMI: Buh-Bye Bubble Wrap

And now for some sad news: Bubble wrap, the packaging material popular with shippers and toddlers alike, is losing its pop. According to a July 1 article in the The Wall Street Journal, Sealed Air Corp., the original seller of bubble wrap since 1960, is rolling out a revamped version of its signature product. Dubbed…
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