Recent Articles

Designed for Growth: Research You Can Use … Beyond Demographics

At some point in your marketing career you probably have heard (or will hear) someone make the statement, “the research numbers don’t lie” as support for some strategic or creative point of view. And while that may be true to a point, it’s not exactly the same as saying that numbers always tell the whole…
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Women in Retail Leadership Summit in Tweets

We came. We saw. We conquered. About 160 successful, motivated and passionate women from the retail world descended upon South Beach last week for the second annual Women in Retail Leadership Summit, and a phenomenal time was had by all. Words like “life changing,” “incredible,” “inspiring,” “amazing” and “transformative” were bandied about by attendees as…
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Your Chance to Recognize a True Hero

Do you know someone who toils in obscurity, working to make the world we live in a better place? Do you think it’s past due for them to get the recognition they so richly deserve? Well, now is your chance. Ascena Retail Group, a national specialty retailer selling apparel, shoes and accessories for missy and…
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Redefine Omnichannel by Focusing on the Consumer

A few years ago, some retail pundit came up with the term “omnichannel” and it spread across the industry like wildfire. While the term itself continues to be on the lips of many executives, I still find our industry struggling to agree on a definition. The default has become “buy online, pick up in store.”…
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Equal Pay Day News: Pop-Up Shop Charges Women 76 Percent of Retail Prices

It's a fact that women make up half the workforce. In multiple studies, its been proven women receive more college and graduate degrees then men, and are the equal, if not main, breadwinner in four out of 10 families. Still, despite the almost 25 percent growth of participation of women in the workforce since 1992…
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How Lush Cosmetics Uses Content to Develop Loyal Customers

"The long-term goal of our content strategy is for customers to fall in love with our brand and its story," said Mark Parrott, head of e-commerce, North America, for Lush Cosmetics, at the Demandware XChange conference in Las Vegas earlier today. "We're looking for lifetime value ahead of the short-term gain of a transaction," he…
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Can You Guess Who the 10 Richest Women in Retail Are?

As women continue to flex their influence throughout retail, many have have earned their place among the world's richest, according to Forbes 29th annual look at The World's Billionaires, which was published last month. Not surprisingly, many members of the famous Walton family, the founders of Wal-Mart, are found throughout the list. The list also includes…
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How Jessica Simpson Turned Her Fashion Line Into a Money-Making Machine

David Hasselhoff’s Malibu Dave, Mandy Moore’s Mblem, Heidi Montag’s Heidiwood … the list of defunct fashion labels of the rich and (somewhat) famous is endless. And yet Jessica Simpson's fashion collection has not only survived, it’s thrived, growing over the past decade into a true lifestyle empire, according to a recent Bloomberg article. Who would…
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Learn From Ladies Who Launch

Do you think you have the next big idea that will shake up the retail industry, but just aren’t sure how to get your business up off the ground? Want to be the next Birchbox, Rent the Runway or Wanelo? If so, Women in Retail Leadership Circle has the perfect solution for you. At the…
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Retail Analytics and the Customer Path to Purchase

Let's play buzzword bingo. Between big data, optimization, predictive analytics, visual analytics and unstructured data processing, there’s a lot going on in the business intelligence world that has a direct impact on retailers. Buzzwords don't win the hearts and minds of consumers however; those can only be had through the right products, the right prices,…
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Staples Takes on the Gender Wage Gap

Staples is making strides to rebrand globally and locally. Over the last year, the office supply chain has been on the brink of bankruptcy a few times, yet thanks to a renewed focus on omnichannel initiatives and strong leadership, forecasts are calling for a stronger company in the near future. In fact, just today Staples…
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Who Inspired You? Who Do You Inspire?

While having and/or being a female boss can come with its own set of challenges, in too many fields today female role models are a luxury that can’t be taken for granted. According to a recent New York Magazine article, 10 Women on Their Female Bosses, a woman boss can help you figure out who…
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A New App Celebrates Women in ‘Herstory’

With some help from Google, a group of women are changing history by spotlighting "herstory." SPARK Movement has partnered with Google to create a smartphone app called "Women on the Map," just in time for Women's History Month. The app alerts users when they're near places where women made history. SPARK, which stands for Sexualization…
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The Inner Circle Confab: ‘What's Your Primary Goal for the Second Quarter?’

Welcome to our newest feature, The Inner Circle Confab, where we'll feature a question of the week along with the answers of a select group of women retail leaders. This week's confab question: "Quarter two is upon us. What's you biggest goal for the quarter?" What follows is select answers from retail executives. Joan Abrams…
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Business Strategy … With a Cup of Tea

The ability to network, interact with and learn from your peers is what the Women in Retail Leadership Circle (WIRLC) is all about. Nowhere is this more evident than at the Women in Retail Leadership Summit — taking place this year April 22-23 in beautiful (and warm!) Miami Beach — and, in particular, during the…
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Designed for Growth: The Catalog’s Resurgence

In a world in which digital marketing continues to grow, there still seems to be a new brand mailing a catalog every month. That’s not the strange part, however. What is strange is WHO is mailing these catalogs: e-commerce retailers. Wayfair, One King’s Lane and Everlane are just a few examples of formerly online-only brands…
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CMOs Sticking Around Longer

Did you know the average tenure for chief marketing officers (CMOs) at U.S. consumer brand companies increased to 48 months in 2014, which is double what it was in 2004? This juicy tidbit of information was revealed in the 11th annual CMO tenure study by executive search consulting firm Spencer Stuart. In addition to being…
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The Next Big Thing or a Fad? Retail Experts on the Innovative Strategies to Take Your Business to the Next Level

Is your company investing in innovation and technology? If not, it’s likely falling behind the competition. Innovation is what’s fueling retailers’ growth in today’s digitally focused marketplace. It’s not a coincidence that leading retail brands such as Nordstrom, Zappos, Amazon.com, Home Depot, Sephora, Wal-Mart, just to name a few, have all invested significant resources to…
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What's Your Take on Google Exec ‘Manterrupting’ the Only Woman on an SXSW Panel?

The Twitterverse was abuzz last week when Google Executive Chairman Eric Schmidt was called out for repeatedly interrupting U.S. Chief Technology Officer and former Google employee Megan Smith, the only woman who was speaking with him and writer Walter Isaacson on a panel at South by Southwest. Here's what went down, according to reports: Schmidt…
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Can Digital Marketing Strategies Span Retail Verticals? 

Is it reasonable to expect that a retailer selling appliances would be able to share the same digital marketing strategy as a brand that sells sneakers? Or a company that sells office supplies marketing to consumers and prospects the same way a fashion apparel brand would? If they could it would certainly make retailer marketers’…
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An Online Retailer's Journey Into Catalogs

This post was originally featured on Women in Retail Leadership Circle sister brand Retail Online Integration. "We learned very quickly that we had no idea what we were doing." That's how Meredith Mahoney, senior director and general manager of Birch Lane, a home décor brand that's part of formerly online-only Wayfair Inc., bluntly assessed the company's…
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Starting a Business and Need Advice From Female Investors? Read This

While Silicon Valley's male-dominated culture is in the spotlight now due to a gender discrimination lawsuit against Kleiner Perkins Caufield & Byers, a session I attended at South by Southwest (SXSW) on Sunday made me believe the investment community is changing. During the session, I heard stories and motivations from a panel of women who have created…
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Wal-Mart Releases New ‘Women Owned’ Logo

Last Wednesday, Wal-Mart announced it would release a new "Women Owned" logo that would appear on retail packaging of products from women-owned companies. This initiative is part of a broader campaign by the retail giant to source its products more from women-owned businesses. “As the world’s largest retailer, we have the opportunity to use our…
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Women We Love

Who: Hillary Clinton and Chelsea Clinton Why: For spearheading a powerful campaign called "Not There" to remind the world that despite significant inroads into gender equality, we're still not there just yet. On March 8, International Women's Day, you may have noticed that many images of women in ads and on magazine covers had disappeared.…
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The Blueprint for Becoming an Effective Leader

Motivated to take the next step in your career, but not sure how? Does fear of failure keep you from climbing the corporate ladder, leaving you languishing in your current position? While it's true that some people may be natural born leaders, there are plenty of other successful people who have learned on the job.…
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