Recent Articles

What Sheryl Sandberg is Telling the Next Generation of Retail Leaders

Having just emerged from graduation season, there’s an influx of young people entering the workforce and getting their first taste of the “real world.” Before they left the havens of their college campuses, however, they were imparted with words of wisdom from esteemed commencement speakers at their graduation ceremonies. There aren’t many names that get…
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A Minute With WIRLC Board Member Kecia Hielscher

Welcome to our newest feature, "A Minute With ...," where we ask our illustrious board members a few general questions about work and life. This week we chatted with Kecia Hielscher, vice president of brands, Home at HauteLook | Nordstrom Rack.
 

The $100B Holiday You’re Likely Ignoring

How is the holiday rush going for you so far? What holiday rush, you ask. It’s July 1, nearly six months before Santa makes his triumphant appearance. Kids are out of school, summer vacations are ongoing and barbecues are a weekend staple. While all that may be the case for you, there’s a large segment…
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ICYMI: Ellen DeGeneres Debuts New Lifestyle Site, ED by Ellen

I like to think of myself as someone who is in the know about fashion, retail, e-commerce and, I'll admit it, celebrities, so I was surprised to see Ellen DeGeneres’ new lifestyle e-commerce site, ED by Ellen, opened for business yesterday without me knowing about it. And it wasn't a soft launch — the site…
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BaubleBar Goes Brick-and-Mortar

An increasing number of e-tailers are putting down brick-and-mortar roots with "webrooms." Most recently, online jewelry brand and WIRLC favorite BaubleBar announced it's joined the likes of fellow formerly online-only brands Blue Nile, Bonobos, Warby Parker and Birchbox in opening a brick-and-mortar store. BaubleBar's first storefront is in Long Island's Roosevelt Field Mall.
 

Why You Need to Be Spending More on Design

Design matters. I believe this with all my heart. My 30 years of working with brands large, small and in-between have only deepened my belief in this simple statement. Unfortunately, there’s too much bland design in the marketplace today — i.e., design that could and should be so much better. I’m talking about the kind…
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Move Over, Hamilton! A Woman Will Be the New Face of the $10 Bill

It was announced last week that founding father and U.S. Secretary of Treasury Alexander Hamilton will be replaced on the $10 bill by a woman in 2020 — just in time for the 100th anniversary of the 19th Amendment. It will be the first time in over a century a woman has been featured on…
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Want to Launch Your Startup Business? Move to Brooklyn

Brooklyn is the national front-runner for for women-led startups, with 28 percent, 33 businesses in total, reporting to have at least one woman founder. Brooklyn is quickly outpacing other tech-centric cities such as San Francisco (16 percent of startups have at least one woman founder) and Palo Alto, Calif. (12 percent). With companies such as Etsy, MakerBot and Kickstarter all calling Brooklyn home, it's really not surprising. So, why Brooklyn?
 

Women Rise to the Top of Retail Ranks

In what’s hopefully just a precursor to future career advancement opportunities, last week featured the promotions of several women to C-level positions at leading retail brands. Here’s summary of what occurred: Kelly Cook was named the new chief marketing officer at Kmart, where she will replace Andrew Stein, who exited the role to join Big…
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7 Things I Learned at the Fashion Tech Forum

Missed the Fashion Tech Forum (FTF), which was held last week in New York City? Don’t worry, I was there! I’ve condensed the day into seven points you need to know. Here goes:
 

Pinteresting Pinning Tips Straight From Pinterest

Thinking about making Pinterest a part of your social media marketing strategy? Or already have a Pinterest page for your brand and need a few pointers? Tram Ngyuen, head of product marketing for Pinterest, shares a few "pinteresting" tips every retailer should know in this exclusive interview with Women in Retail Leadership Circle (WIRLC).
 

Retail Disrupter Aubrie Pagano on What Traditional Retailers Can Learn From Startups

Aubrie Pagano is the founder and CEO of Bow & Drape, an online retail brand that enables women to design their own clothing. The startup company, which manufactures all of its products in the United States, boasts that its customers’ personalities are built into every item Bow & Drape finishes to order. It's a true…
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Nice to Tweet You: Women We're Following on Twitter

With countless influencers on Twitter, it's hard to choose just a few to highlight. But that didn't stop us from trying. Below are a few of the technology innovators, retail pioneers, nonprofit champions and boss ladies we've been following in the Twitterverse. Reshema Savjani, Founder, Girls Who Code The question that could define the future…
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Why Paying it Forward Pays Off

Paying it forward — i.e., responding to a person's kindness by being kind to someone else — is an integral part of successful leadership. In the final article in this five-part Power Panel series, I recap the group’s thoughts on paying it forward. The “Power Panel” is a panel of executive women in the retail…
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ICYMI: ‘Femojis’ Could Bring Super Women to Text Messaging

Apple recently updated its emoji alphabet to include a wider variety of skin tones in an effort to promote diversity. While this initiative is certainly commendable, the collection of female emojis remains limited to characters like brides and princesses. What's more, their activities are limited to salsa dancing, getting haircuts and wearing bunny costumes. The…
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Cool Tech: This Smart Bra Can Replace Your Fitness Tracker

I just heard about this cool new wearable tech, um, development, and wanted to share it with you.  A company called Sensilk is launching a "smart bra" with sensors built into it that sync to a wearer's smartphone and can track heart rate, calories burned, duration, distance, days since the user's last workout, and more. Just imagine:…
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Winning Negotiations: Why You Should Always Ask!

Did you know that not negotiating you salary can cost you more than $1 million over the course of your career? And that, in many cases, when a team is being onboarded, women usually take the initial salary offered and the men negotiate. Why? Some experts say it's because women are afraid of hindering their…
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Stop Wasting Time Developing Your Strengths

Popular culture is obsessed with extremes. Whether it's fast cars, bizarre foods, extreme sports or bigger, faster, spicier, riskier, extremes are compelling. Our T-shirts even boast our pride in extremes, “Go Big or Go Home.” Our attraction to extremes comes naturally. Our base brain responses are composed of two extremes: fight or flight. We're naturally…
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What Are Your Brand's True Colors?

When it comes to branding, a strong color scheme and easily recognizable design are critical. Without it, many major brands wouldn't exist as we know them today. So what do your brand colors say about you? Check out the infographic below to learn more. [caption id="" align="alignnone" width="869"] Your Brands True Colors[/caption]
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Toni White Shares The Top Retail Trend of 2015

At last month's Women in Retail Leadership Summit in Miami, Toni White, executive vice president and chief marketing officer of Synchrony Financial, shared her thoughts on what she believes is the top retail trend of 2015, as well as how retailers can overcome challenges. Check out the video to learn more. (Full disclosure: Synchrony Financial…
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Do You Know Your EQ?

No, that’s not a typo. We’re not talking about your IQ. We know how smart you are. Let’s talk about your EQ – your emotional intelligence. In part three of the Power Panel series, we're discussing EQ. (Here's part one of the series, and here's part two.) The “Power Panel” is a panel of executive women in…
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Designed for Growth: It May Not Be the Wild West, But Itchy Trigger Fingers Are Still Causing Trouble!

Amidst all of the inbox clutter, one thing gets easier every day — swiping to delete email on our mobile devices. Most of us do it daily or even several times a day. We sit poised, device in hand, trigger finger hovering at the ready. We scan, we process, we either tap to open or…
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Kate Spade and Everpurse Partner for iPhone Charging Bags

Everyone can relate to the overwhelming panic that comes with seeing your phone at only 2 percent — stranded, asking co-workers to borrow a charger or battling it out for an outlet, whether it be in an airport or nearby cafe. We've all been there. This is especially true considering that consumers spend, on average,…
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Retail Disrupters Take Center Stage

Startups are often lauded for their lean business models, innovative ideas and positive work environments. In most cases, startups have their finger on the pulse of what’s happening in their industry — e.g., new trends, hot technologies. There’s a lot that traditional retail brands as well as online-only retailers can learn from those running startup…
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The ‘Power Panel’ Discusses Failing Gracefully

Last week, I wrote about the “Power Panel,” a panel of executive women in the retail space who spoke during a session on leadership at the Women in Retail Leadership Summit in Miami last month. Panelists included Miki Racine Berardelli, president, digital commerce and chief marketing officer at Chico’s; Gerri Elliott, director, Whirlpool, Bed Bath…
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