Recent Articles

Building a Corporate Culture From the Ground Up

In the business world, every company — no matter its size — has a culture. That culture is more often than not established by the company’s leadership, and filtered down to the rank-and-file employees. A healthy corporate culture values each employee and puts the goals of the company before individual gains, leading to happier, more…
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The ‘Power Panel’ Discusses Communication

Do you know what the "Power Panel" is? It's a panel of executive women in the retail space who spoke during a session on leadership at the Women in Retail Leadership Summit in Miami last month. These ambitious, successful women who dreamed big and achieved their personal and professional goals while staying true to themselves…
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How ‘Empty Nesters’ Are Shopping May Surprise You

Terrified of technology and social media. Behind the times. Immersed in traditional media. These are just a few of the labels marketers and society in general have heaped on the 45-plus generation, creating widespread stereotypes and misinformation about this demographic on everything from how they make purchasing decisions to how they get information to how…
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3 Women Leaders On Moving Up in the Retail Industry

Despite the fact that women make up more than 70 percent of the total retail workforce, they hold less than 25 percent of leadership positions at top fashion firms. So what are the hurdles in the way? In a recent interview with Business of Fashion, Tory Burch, CEO of Tory Burch; Angela Missoni, creative director…
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How Net-a-Porter Does Customer Acquisition

Content, new categories, out-of-home advertising, events and authentic influencers are the leading tools in Net-a-Porter's (NAP) customer acquisition toolbox, according to Heather Kaminetsky, vice president of marketing for the Americas at the global online luxury brand. Heather discussed these strategies while speaking on a panel titled Innovative Acquisition Strategies for the Modern Retailer at the…
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Eileen Meade Shares the Top Retail Trends of 2015

In this one-on-one interview at last month's Women in Retail Leadership Summit in Miami, Eileen Meade, vice president of omnichannel and customer experience at DICKS's Sporting Goods, discusses the top retail trends of 2015.
 

The Most Powerful Working Mothers in Retail

Just in time for Mother's Day, Working Mother magazine just released its list of the 50 Most Powerful Moms of 2015. Each year, Working Mother chooses 50 remarkable women whose influence is felt on a daily basis by their singular talent, hard work and intellectual capital — not to mention courage, strength, love of family…
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Are LVMH’s Efforts to Boost Women Leadership Working?

Following an internal study in 2009, LVMH, the French multinational luxury goods conglomerate that includes brands such as Louis Vuitton, Hermes, Kering and others, announced that while a majority of its workforce were women, those women held few senior management positions. LVMH wasn’t alone, however. Across 50 major fashion brands studied by Business of Fashion,…
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Looking for a Few Good Broads

Do you serve on a corporate board? Do you want to serve on one? Then Gerri Elliott would like to hear from you! Who is Gerri? Besides being a women in leadership speaker extraordinaire (she just spoke at the Women in Retail Leadership Summit, where she received a standing ovation), she also serves on the…
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Leadership Best Practices With Stormy Simon

This past week, The Women in Retail Leadership Circle talked with Stormy Simon, President of Overstock.com, about the top trends in retail and leadership best practices.
 

Designed for Growth: Research You Can Use … Beyond Demographics

At some point in your marketing career you probably have heard (or will hear) someone make the statement, “the research numbers don’t lie” as support for some strategic or creative point of view. And while that may be true to a point, it’s not exactly the same as saying that numbers always tell the whole…
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Women in Retail Leadership Summit in Tweets

We came. We saw. We conquered. About 160 successful, motivated and passionate women from the retail world descended upon South Beach last week for the second annual Women in Retail Leadership Summit, and a phenomenal time was had by all. Words like “life changing,” “incredible,” “inspiring,” “amazing” and “transformative” were bandied about by attendees as…
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Your Chance to Recognize a True Hero

Do you know someone who toils in obscurity, working to make the world we live in a better place? Do you think it’s past due for them to get the recognition they so richly deserve? Well, now is your chance. Ascena Retail Group, a national specialty retailer selling apparel, shoes and accessories for missy and…
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Redefine Omnichannel by Focusing on the Consumer

A few years ago, some retail pundit came up with the term “omnichannel” and it spread across the industry like wildfire. While the term itself continues to be on the lips of many executives, I still find our industry struggling to agree on a definition. The default has become “buy online, pick up in store.”…
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Equal Pay Day News: Pop-Up Shop Charges Women 76 Percent of Retail Prices

It's a fact that women make up half the workforce. In multiple studies, its been proven women receive more college and graduate degrees then men, and are the equal, if not main, breadwinner in four out of 10 families. Still, despite the almost 25 percent growth of participation of women in the workforce since 1992…
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How Lush Cosmetics Uses Content to Develop Loyal Customers

"The long-term goal of our content strategy is for customers to fall in love with our brand and its story," said Mark Parrott, head of e-commerce, North America, for Lush Cosmetics, at the Demandware XChange conference in Las Vegas earlier today. "We're looking for lifetime value ahead of the short-term gain of a transaction," he…
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Can You Guess Who the 10 Richest Women in Retail Are?

As women continue to flex their influence throughout retail, many have have earned their place among the world's richest, according to Forbes 29th annual look at The World's Billionaires, which was published last month. Not surprisingly, many members of the famous Walton family, the founders of Wal-Mart, are found throughout the list. The list also includes…
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How Jessica Simpson Turned Her Fashion Line Into a Money-Making Machine

David Hasselhoff’s Malibu Dave, Mandy Moore’s Mblem, Heidi Montag’s Heidiwood … the list of defunct fashion labels of the rich and (somewhat) famous is endless. And yet Jessica Simpson's fashion collection has not only survived, it’s thrived, growing over the past decade into a true lifestyle empire, according to a recent Bloomberg article. Who would…
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Learn From Ladies Who Launch

Do you think you have the next big idea that will shake up the retail industry, but just aren’t sure how to get your business up off the ground? Want to be the next Birchbox, Rent the Runway or Wanelo? If so, Women in Retail Leadership Circle has the perfect solution for you. At the…
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Retail Analytics and the Customer Path to Purchase

Let's play buzzword bingo. Between big data, optimization, predictive analytics, visual analytics and unstructured data processing, there’s a lot going on in the business intelligence world that has a direct impact on retailers. Buzzwords don't win the hearts and minds of consumers however; those can only be had through the right products, the right prices,…
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Staples Takes on the Gender Wage Gap

Staples is making strides to rebrand globally and locally. Over the last year, the office supply chain has been on the brink of bankruptcy a few times, yet thanks to a renewed focus on omnichannel initiatives and strong leadership, forecasts are calling for a stronger company in the near future. In fact, just today Staples…
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Who Inspired You? Who Do You Inspire?

While having and/or being a female boss can come with its own set of challenges, in too many fields today female role models are a luxury that can’t be taken for granted. According to a recent New York Magazine article, 10 Women on Their Female Bosses, a woman boss can help you figure out who…
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A New App Celebrates Women in ‘Herstory’

With some help from Google, a group of women are changing history by spotlighting "herstory." SPARK Movement has partnered with Google to create a smartphone app called "Women on the Map," just in time for Women's History Month. The app alerts users when they're near places where women made history. SPARK, which stands for Sexualization…
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The Inner Circle Confab: ‘What's Your Primary Goal for the Second Quarter?’

Welcome to our newest feature, The Inner Circle Confab, where we'll feature a question of the week along with the answers of a select group of women retail leaders. This week's confab question: "Quarter two is upon us. What's you biggest goal for the quarter?" What follows is select answers from retail executives. Joan Abrams…
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Business Strategy … With a Cup of Tea

The ability to network, interact with and learn from your peers is what the Women in Retail Leadership Circle (WIRLC) is all about. Nowhere is this more evident than at the Women in Retail Leadership Summit — taking place this year April 22-23 in beautiful (and warm!) Miami Beach — and, in particular, during the…
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