Bow & Drape, Nordstrom Team Up for Personalized Same-Day Gifts in Pop-Up Shops

By: Caitlin Sullivan

Ever have a relative, co-worker or bestie you can never seem to find the perfect gift for? Bow & Drape has found a way to solve your holiday bah-humbug blues. Last Thursday, Bow & Drape and Nordstrom kicked off their holiday season pop-up shops, offering shoppers the opportunity to customize products from sweatshirts, pillows, pouches and mugs with cute quips and sayings.

Consumers can choose colors, fonts and personalized messages on an iPad within the pop-up shops. In about an hour, their customized gift is ready for pick-up.

“I like to think of it as Build-a-Bear for adults,” says Aubrie Pagano, CEO and creative director for Bow & Drape, in an interview with WIRLC. “Customers can create a one-of-a-kind gift and have it the same day.”

Its pop-up shops are just another reason why Bow & Drape is a favorite amongst consumers — especially millennials. The brand’s pop-up shop offers a seamless experience in-store and online. In addition, Bow & Drape recently collaborated with retail innovator STORY and illustrator and pop artist Donald Robertson during this year’s New York Fashion Week.

But you better hurry if you want to take advantage of Bow & Drape’s pop-up shops! The temporary stores are only open at Nordstrom locations until Dec. 24.

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