Is it reasonable to expect that a retailer selling appliances would be able to share the same digital marketing strategy as a brand that sells sneakers? Or a company that sells office supplies marketing to consumers and prospects the same way a fashion apparel brand would? If they could it would certainly make retailer marketers’ jobs easier, but the reality is that different verticals call for different digital marketing strategies.

However, a working knowledge of how the retail industry works as a whole – and not just your specific niche – can help you sell better. Furthermore, having a global view of the retail landscape can help your company to perform better at a local level. It pays dividends to keep abreast of what’s going on beyond your retail vertical – e.g., trends, what’s working and what’s not, specific campaigns, etc.

With this in mind, Women in Retail Leadership Circle has put together a dynamic panel of speakers from four different retail verticals for its upcoming Women in Retail Leadership Summit. Melissa Collins, vice president of creative and online, The Container Store; Jessica Koster, director of e-commerce, Vitamin World; Samantha Lee, senior director of e-commerce and customer experience, bebe; and Maryssa Miller, head of digital commerce, JetBlue Airways, will discuss current e-commerce and digital marketing trends and best practices in their specific spaces and how each vertical can learn and grow from one another. They’ll address what strategies can be used across verticals — and which ones can’t.

Take advantage of the opportunity to learn from retail experts not only in your own vertical, but other verticals as well at the Women in Retail Leadership Summit, taking place in Miami on April 22-23. Your investment in your retail education will be rewarded. Register today!