Leadership

WIRLC Launch Party: How Naama Bloom Creates Customer Engagement

A highlight of the Women in Retail Leadership Circle launch party last week was the showing of a viral video ad called “First Moon Party,” that features a tween girl who fakes getting her period — to disastrous results.
 

WIRLC Launch Party: A Fireside Chat With Robin Domeniconi

At last week’s Women in Retail Leadership Circle launch party, Melissa Campanelli, co-founder of WIRLC, sat down with Robin Domeniconi, Rue La La’s Chief Marketing Officer, to discuss her thoughts on everything from brand storytelling, smart hiring techniques and linear thinking versus creative thinking.
 

Retail With a Greater Purpose

This article originally appeared in Retail Online Integration, the Women in Retail Leadership Circle's founding brand. Jewelry and design have always been a part of Carolyn Rafaelian's life. Her father, Ralph, opened a jewelry manufacturing business in 1966. It was there that Carolyn developed her love of design. In addition to designing pieces for her…
Read more...
 

Hayley Barna Shares the Future of Birchbox

Over the last few months, New York-based startup Birchbox has taken over the retail realm. In a little over three years, the subscription commerce beauty brand has grown to 800,000 subscribers, has 250 employees and has worked with 800 brands, amounting to $96 million in annual sales — not to mention its recent venture funding acquisition and plans to open a brick-and-mortar location this summer in SoHo.
 
1 14 15 16