Strategy

OPEN SESAME! Subject Lines That Work Like Magic

Hello Inner Circle readers! This week I'm going to take a brief departure from what I usually write about in this space to tell you about a special report the Women in Retail Leadership Circle's sister brand Total Retail just published. The report, titled OPEN SESAME! Subject Lines That Work Like Magic!, is all about —…
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The Inner Circle Q&A: Jane Lu, Founder and CEO, Showpo

Meet Jane Lu, founder and CEO of Showpo, an online fashion brand for women. Jane has grown Showpo exponentially by leveraging her status as a social influencer to drive sales. She also founded Like Minded Bitches Drinking Wine (LMBDW), a community of entrepreneurial-minded and business-savvy women who love wine. LMBDW has regular events in more…
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Tweets From Shoptalk to Celebrate International Women's Day (Almost!)

Hello Inner Circle readers! We're excited for International Women's Day here at the Women in Retail Leadership Circle! For those of you who may not be aware, International Women's Day is held annually on March 8 to celebrate the achievements of women throughout history and across nations. It's also known as the United Nations Day…
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The Inner Circle Q&A: Monica Banks: Founder and CEO, Gugu Guru

Meet Monica Banks, founder and CEO of Gugu Guru, an online shopping tool for parents that makes free, unbiased and highly personalized product recommendations based on a fun lifestyle and personal style assessment quiz. Monica is the subject of our latest installment of the Inner Circle Q&A!
 

WIRLC Member Perk: Collaborative Gain

One of my favorite things to do for the Women in Retail Leadership Circle (WIRLC) is to let you know about some of our new partnerships and member perks! Today I'm announcing that WIRLC has formed a partnership with a great organization called Collaborative Gain. Some of you may have heard of this organization before, but for…
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Boon Supply Co. Founder and CEO Lily Kanter on Retail Tech Trends to Watch

The topic of retail technology was a big part of a panel discussion that took place at the Women in Retail Leadership Circle: On the Road event in San Francisco last November. The panel featured industry disruptors Lily Kanter, CEO and founder, Boon Supply Co.; Cassie Fossum, CEO and founder, Mavette; and Jenna Kerner, co-CEO and co-founder of Harper…
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Tech Spotlight: DynamicAction CMO on Tech Trends, Inspiration and the Value of Workplace Diversity

In this special edition of Women in Retail Talks, Sarah Engel, chief marketing officer at DynamicAction, an analytics solution provider, talks about retail technology trends, including the future of blockchain; inspirations in her career; and the value of diversity within corporate leadership. This episode was recorded at this year's fifth annual Women in Retail Leadership…
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How the Role of a Retail Marketer Has Changed ... In 5 Words or Less

One of my favorite parts of Luxury Interactive, which I attended earlier this week in New York City, was hearing a panel of retail and luxury marketing executives answer a simple question lobbed by the panel's moderator, W. Joe DeMiero, managing director of digital at advertising agency Team One. At the end of the “Heads…
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Know How to Plerk? It's the Latest Craze in the Work World!

There’s working, smirking, even twerking, but have you heard of the newest craze, plerking? Sunil Tulsiani, former policeman turned real estate millionaire who co-founded Canada’s largest real estate investment club, Private Investment Club, wants us to Plerk. Sunil's formula is simple: play + work = plerk. Play at work? Sounds like an oxymoron. However, Michelle…
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It's Your Last Chance Ladies! Girl Talks East is Next Week!

We're very excited here at the Women in Retail Leadership Circle. The event we've been talking about (oftentimes in this very space) for months is about to happen. That's right, Girl Talks East is finally taking place, next Thursday evening, Oct. 13, in New York City at the Kitano New York! At Girl Talks, women…
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