Strategy

What Omnichannel Means to Jeweler Charles & Colvard

This content was originally published on Total Retail, sister brand of Women in Retail Leadership Circle, on Oct. 1.  Succeeding as an omnichannel retailer requires mastering a mix of people, process and technology that must all work seamlessly together. To win in this environment, retailers need to develop an omnichannel strategy, build high-performing teams, and make sure…
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Your Store, Your Story

A number of years ago I found myself walking the sunny streets of San Francisco with my sister-in-law. We walked without agenda and ate with abandon. On the last day, we took a day trip to the picturesque town of Tiburon, where we enjoyed brunch at Sam’s Café and then stopped in the shops and…
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Cynthia Rowley on Nomadic Retail, Surfing and More

Women in Retail Leadership Circle (WIRLC) Co-Founder Melissa Campanelli was able to sit down with Cynthia Rowley, founder and owner of clothing brand Cynthia Rowley, and Lia McNairy, director of West Coast operations and visuals at Cynthia Rowley, at the Girl Boss Rally in July to discuss the concept of nomadic retail, how the brand…
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How 4 Companies Disrupting the Retail Space Are Satisfying Modern Consumers

To attract and retain consumers in today's retail environment, many direct-to-consumer companies are getting creative and offering eco-friendly products, transparent supply chains, personalized experiences, and accessibility to the best deals on the market. At our recent Women in Retail Leadership Circle (WIRLC) On the Road | Los Angeles event, I discussed these topics and more with four…
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The Next Gen of In-Store Customer Experience: Implementing the Right Technology

Now that the majority of shoppers have been carrying around smartphones in their pockets for over 10 years, there's little remaining of early days resistance, particularly if innovation makes shopping experiences easier and more productive. In fact, now more than ever, consumers value highest their most finite asset — time. When examined through this lens,…
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Amanda Thomas, Owner and Designer, Luv Aj, on Influencer Collaboration

During the Influencer 2.0 session at the Women in Retail Leadership Circle On the Road | Los Angeles event last month, Amanda Thomas, owner and designer of jewelry company Luv Aj, explained how her most successful collaboration came about. Thomas explained that Luv Aj does a lot of influencer gifting as part of its marketing…
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On the Road | Los Angeles: Influencer 2.0, The Rise of Influencer Commerce

This is members-only content. To view, please log in or apply below. This video features a panel discussion from the 2019 Women in Retail Leadership Circle (WIRLC) On the Road | Los Angeles event, which was held on July 24 at the W Hollywood Hotel. The panel, titled Influencer 2.0: The Rise of Influencer Commerce, featured women who have started or…
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Turning Instagrammable Moments Into Retail Sales

Instagram is on fire not just for its users, but also for brands on the platform. Many brands are using Instagram as a way to both connect with customers and sell more product. However, Instagram can be a tough nut to crack. You have to have the perfect combination of style, service and product to…
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How to Use Instagram to Collect Customer Feedback

It makes sense that the customers purchasing and using your products should have a say in how they're designed, right? Social media has given brands a direct line of communication to their customers, and it has played a big part in why the conversation between brands and customers is changing. Instead of brands telling consumers…
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How Music Helps FIGS’ Co-Founder Pick the Best Employees

For Heather Hasson, co-founder and co-CEO of FIGS, a company revolutionizing the $60 billion highly fragmented medical apparel industry, when it comes to hiring the best candidates, it's all about the music. During an interview at Women in Retail Leadership Circle's 2019 On the Road: Los Angeles event, Hasson explained that when she interviews candidates…
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