Strategy

WIRLC Member Perk: Collaborative Gain

One of my favorite things to do for the Women in Retail Leadership Circle (WIRLC) is to let you know about some of our new partnerships and member perks! Today I'm announcing that WIRLC has formed a partnership with a great organization called Collaborative Gain. Some of you may have heard of this organization before, but for…
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Boon Supply Co. Founder and CEO Lily Kanter on Retail Tech Trends to Watch

The topic of retail technology was a big part of a panel discussion that took place at the Women in Retail Leadership Circle: On the Road event in San Francisco last November. The panel featured industry disruptors Lily Kanter, CEO and founder, Boon Supply Co.; Cassie Fossum, CEO and founder, Mavette; and Jenna Kerner, co-CEO and co-founder of Harper…
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Tech Spotlight: DynamicAction CMO on Tech Trends, Inspiration and the Value of Workplace Diversity

In this special edition of Women in Retail Talks, Sarah Engel, chief marketing officer at DynamicAction, an analytics solution provider, talks about retail technology trends, including the future of blockchain; inspirations in her career; and the value of diversity within corporate leadership. This episode was recorded at this year's fifth annual Women in Retail Leadership…
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How the Role of a Retail Marketer Has Changed ... In 5 Words or Less

One of my favorite parts of Luxury Interactive, which I attended earlier this week in New York City, was hearing a panel of retail and luxury marketing executives answer a simple question lobbed by the panel's moderator, W. Joe DeMiero, managing director of digital at advertising agency Team One. At the end of the “Heads…
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Know How to Plerk? It's the Latest Craze in the Work World!

There’s working, smirking, even twerking, but have you heard of the newest craze, plerking? Sunil Tulsiani, former policeman turned real estate millionaire who co-founded Canada’s largest real estate investment club, Private Investment Club, wants us to Plerk. Sunil's formula is simple: play + work = plerk. Play at work? Sounds like an oxymoron. However, Michelle…
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It's Your Last Chance Ladies! Girl Talks East is Next Week!

We're very excited here at the Women in Retail Leadership Circle. The event we've been talking about (oftentimes in this very space) for months is about to happen. That's right, Girl Talks East is finally taking place, next Thursday evening, Oct. 13, in New York City at the Kitano New York! At Girl Talks, women…
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A Girl's Night Out You Can't Miss!

It's official: The stage is set for the Women in Retail Leadership Circle’s “Girl Talks” events, taking place in New York City on Oct. 13 and San Francisco on Oct. 27! At Girl Talks, women retail executives gather with their peers to hear short, passionate presentations (each lasting 15 minutes, with five minutes for audience…
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Finding the White Space in a Crowded Retail Market

Women in Retail Leadership Circle's very own Melissa Campanelli was interviewed for a recent episode of Infor's Reinventing Retail podcast. The conversation shifts to a variety of topics, including how frictionless commerce is paramount in providing the best customer experiences, why mobile-first companies have a leg up on the competition, and what Melissa believes are the most impactful…
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Video: Shelley Broader, President and CEO of Chico's FAS, Shares Her Top Leadership Tips

Shelley Broader, president and CEO of Chico’s FAS, is a strong figure in the retail industry. In fact, she was chosen to be our 2016 Women in Retail Leadership Summit (WIRLS) keynote speaker! In this interview filmed during this year’s WIRLS in Miami, Broader discusses a range of topics, including her top priorities for Chico’s,…
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Elizabeth Arden Introduces New Signature Digital Campaign

We’re super excited about a new Elizabeth Arden digital campaign we heard about from Swan Sit, vice president of digital at the iconic beauty brand and board member of the Women in Retail Leadership Circle. The multiplatform digital campaign, “From the Desk of Liz Arden,” was launched last month and pays homage to the entrepreneurial…
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