Strategy

How to Use Instagram to Collect Customer Feedback

It makes sense that the customers purchasing and using your products should have a say in how they're designed, right? Social media has given brands a direct line of communication to their customers, and it has played a big part in why the conversation between brands and customers is changing. Instead of brands telling consumers…
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How Music Helps FIGS’ Co-Founder Pick the Best Employees

For Heather Hasson, co-founder and co-CEO of FIGS, a company revolutionizing the $60 billion highly fragmented medical apparel industry, when it comes to hiring the best candidates, it's all about the music. During an interview at Women in Retail Leadership Circle's 2019 On the Road: Los Angeles event, Hasson explained that when she interviews candidates…
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The Inner Circle Q&A: Kate Fernandez, Global Director, Brand Marketing and Content, Winky Lux

For this week's Inner Circle Q&A, the folks at Custora, a Women in Retail Leadership Summit sponsor partner, interviewed an executive of one of its great customers, Winky Lux. Kate Fernandez is the global director of brand marketing and content at Winky Lux, an animal cruelty-free, non-toxic beauty brand born on Instagram and built with speed in mind.…
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OPEN SESAME! Subject Lines That Work Like Magic

Hello Inner Circle readers! This week I'm going to take a brief departure from what I usually write about in this space to tell you about a special report the Women in Retail Leadership Circle's sister brand Total Retail just published. The report, titled OPEN SESAME! Subject Lines That Work Like Magic!, is all about —…
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The Inner Circle Q&A: Jane Lu, Founder and CEO, Showpo

Meet Jane Lu, founder and CEO of Showpo, an online fashion brand for women. Jane has grown Showpo exponentially by leveraging her status as a social influencer to drive sales. She also founded Like Minded Bitches Drinking Wine (LMBDW), a community of entrepreneurial-minded and business-savvy women who love wine. LMBDW has regular events in more…
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Tweets From Shoptalk to Celebrate International Women's Day (Almost!)

Hello Inner Circle readers! We're excited for International Women's Day here at the Women in Retail Leadership Circle! For those of you who may not be aware, International Women's Day is held annually on March 8 to celebrate the achievements of women throughout history and across nations. It's also known as the United Nations Day…
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The Inner Circle Q&A: Monica Banks: Founder and CEO, Gugu Guru

Meet Monica Banks, founder and CEO of Gugu Guru, an online shopping tool for parents that makes free, unbiased and highly personalized product recommendations based on a fun lifestyle and personal style assessment quiz. Monica is the subject of our latest installment of the Inner Circle Q&A!
 

WIRLC Member Perk: Collaborative Gain

One of my favorite things to do for the Women in Retail Leadership Circle (WIRLC) is to let you know about some of our new partnerships and member perks! Today I'm announcing that WIRLC has formed a partnership with a great organization called Collaborative Gain. Some of you may have heard of this organization before, but for…
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Boon Supply Co. Founder and CEO Lily Kanter on Retail Tech Trends to Watch

The topic of retail technology was a big part of a panel discussion that took place at the Women in Retail Leadership Circle: On the Road event in San Francisco last November. The panel featured industry disruptors Lily Kanter, CEO and founder, Boon Supply Co.; Cassie Fossum, CEO and founder, Mavette; and Jenna Kerner, co-CEO and co-founder of Harper…
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Tech Spotlight: DynamicAction CMO on Tech Trends, Inspiration and the Value of Workplace Diversity

In this special edition of Women in Retail Talks, Sarah Engel, chief marketing officer at DynamicAction, an analytics solution provider, talks about retail technology trends, including the future of blockchain; inspirations in her career; and the value of diversity within corporate leadership. This episode was recorded at this year's fifth annual Women in Retail Leadership…
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