Strategy

How Normal is Doing Something Extraordinary

I had heard briefly about Normal, the manufacturer/retailer of tailor-made 3-D printed premium earphones, before its CEO and Founder Nikki Kaufman took to the stage at PSFK's Future of Retail Event in New York City on Nov. 14. But after hearing about the company in more detail, I was riveted.
 

GoldieBlox Releases ‘Anti-Barbie’ Action Figure

Over the last two years, Debbie Sterling, founder of toy company GoldieBlox, has made a dramatic impact on the “pink aisle.” With a business plan to create engineering-friendly toys for young girls, Sterling was able to raise over $150,000 in just four days on Kickstarter for the startup. Video marketing has helped propel GoldieBlox from fledgling startup into a recognizable brand. Following a highly publicized dispute with the Beastie Boys over its Super Bowl commercial — GoldieBlox used the group's hit song "Girls" in a parody toy video — GoldieBlox is back with a new viral ad.
 

Why There Are So Few Multicultural Women Retail Leaders ... And How to Change That

While white women are making slow but steady progress rising the retail ranks, multicultural women are more likely to find their careers stalling out, according to a new report released by the Network of Executive Women (NEW). The report, Tapestry: Leveraging the Rich Diversity of Women in Retail and Consumer Goods, co-authored by Ancella Livers,…
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Inspirational Thoughts From the Makers: Women in Business Documentary, Part 1

I was lucky enough to recently come upon a great documentary online called "Makers: Women in Business." (It also aired on PBS on Oct. 28.) The six-part Makers documentary series, a joint project between PBS, AOL and filmmaker Dyllan McGee, is about the women's movement and female pioneers. The Women in Business installment offered insights…
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Is a Tech Company and a Retail Startup One in the Same?

In today's evolving retail world, It seems the line between a start-up and a technology are blurred. "I think while there is a difference between a technology company and a start-up, we're a hybrid of both" said Hayley Barna, co-founder of Birchbox to a room full of entrepreneurs at Forbes 30 Under 30 Summit in Philadelphia last week.
 

Rose Hamilton of Pet360 Talks Retail Leadership

In this video interview, Melissa Campanelli, co-founder of the Women in Retail Leadership Circle, discusses retail trends and leadership advice with Rose Hamilton, executive vice president and CEO of Pet360, an online resource for pet parents.
 

Heather Thomson Discusses What Lies Ahead for Her Yummie Brand

In this one-on-one interview with Heather Thomson, founder of the Yummie by Heather Thomson brand as well as a cast member on The Real Housewives of New York, she discusses the future of her retail brand.
 

Hayley Barna Shares the Future of Birchbox

Over the last few months, New York-based startup Birchbox has taken over the retail realm. In a little over three years, the subscription commerce beauty brand has grown to 800,000 subscribers, has 250 employees and has worked with 800 brands, amounting to $96 million in annual sales — not to mention its recent venture funding acquisition and plans to open a brick-and-mortar location this summer in SoHo.
 
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