Strategy

Marci Grebstein Guides Lowe’s Rebranding Campaign

Flamingos and unicorns typically aren’t things that you would associate with a home improvement retailer. At least until now. Lowe’s new campaign, Make Your Home Happy, is bringing a little fun and humor to the home improvement space, complete with TV commercials featuring said flamingos and unicorns. This new campaign represents a departure from Lowe’s…
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Instead of a Mentor, Create a Personal Board of Directors

Have you read anything lately by Tracy Spears, the co-founder of the Exceptional Leaders Lab, a worldwide community of progressive business leaders focused on making a positive difference in their organizations? Spears is the co-author of "What Exceptional Leaders Know," the best-selling book for progressive leaders everywhere. If not, you should! In addition to her books, Spears…
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Under Armour Honors Athletes Hustle

In a world where instant gratification reigns supreme and easy how-to listicles flood the internet, we start to believe that everything is available just by clicking a button. However, while we've become so connected, we've become disconnected from the reality of the hard work that goes into the greatest achievements. In its new campaign, Under…
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Deep Thoughts on Digital: For When it Rains (or Snows)

There are moments when I want to pinch myself. I recently attended a presentation at Google (did you get that part — AT GOOGLE), and spent my time quickly typing notes into my iPhone (at least as fast as spell check could then replace those intended words with gibberish) and wondering if I really should…
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Barbie Becomes More Realistic

Mattel made news this past week when it announced a new line of inclusive, diverse Barbie dolls. The toymaker finally relented to decades of criticism over the doll’s unrealistic (read: ultra thin, busty, thin-waisted and long-legged) and homogeneous looks. The new Barbies, dubbed the Fashionista line, feature four different body types, seven skin tones, 22…
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WIRLS Speaker Jules Pieri on Starting The Grommet

As I mentioned in my article last week, we're super excited about our upcoming Women in Retail Leadership Summit (WIRLS), taking place in Miami on April 20-22. We've put together a fabulous speaker lineup, including Jules Pieri, the co-founder and CEO of the product launch platform The Grommet. Jules has had a great career: she's worked…
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Birchbox Launches Athleisure-Inspired Brand

Subscription commerce beauty brand Birchbox has expanded its product line with the launch of ARROW, an in-house beauty line. This is the second in-house beauty line for Birchbox, joining LOC, or Love of Color. The newly launched ARROW focuses on easy-to-use products post-workout. Inspired by the burgeoning athleisure trend in retail, ARROW features makeup and…
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Deep Thoughts on Digital: It’s Not Just the Weekend

We're here — the final stretch of selling for Holiday 2015. Or are we? It's mid-December, and the temperature is a balmy 60 degrees here in New York City. While old man winter hides out (or takes a sabbatical), I’m content to have this moment to muse on the retail holiday season so far, and…
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What Tory Burch is Doing to Support Female Entrepreneurs

It’s nice when you hear stories of successful people remembering where they came from and giving back to help others who might be in a similar situation to when they got started. Today’s industry leaders were likely the beneficiaries of some good fortune on their way to the top (not to diminish their hard work),…
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Bow & Drape, Nordstrom Team Up for Personalized Same-Day Gifts in Pop-Up Shops

Ever have a relative, co-worker or bestie you can never seem to find the perfect gift for? Bow & Drape has found a way to solve your holiday bah-humbug blues. Last Thursday, Bow & Drape and Nordstrom kicked off their holiday season pop-up shops, offering shoppers the opportunity to customize products from sweatshirts, pillows, pouches…
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