Summit

A Minute With WIRLC Board Member Laura Hnatow

Welcome to our latest installment of “A Minute With …,” where we ask our board members a few questions about work and life. This week we chatted with Laura Hnatow, director of marketing and e-commerce for Sea Bags, a Portland, Maine-based manufacturer and retailer of handcrafted tote bags and accessories from recycled sails. Prior to…
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Let's Keep the Conversation Going

Here at Women in Retail Leadership Circle (WIRLC), we view social media as a means for us to continue the conversation within our community of women retail leaders who believe in the same mission we do — creating an engaging network of smart, inspiring women. We want to make sure you have the opportunity to…
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A Minute With WIRLC Board Member Kecia Hielscher

Welcome to our newest feature, "A Minute With ...," where we ask our illustrious board members a few general questions about work and life. This week we chatted with Kecia Hielscher, vice president of brands, Home at HauteLook | Nordstrom Rack.
 

Pinteresting Pinning Tips Straight From Pinterest

Thinking about making Pinterest a part of your social media marketing strategy? Or already have a Pinterest page for your brand and need a few pointers? Tram Ngyuen, head of product marketing for Pinterest, shares a few "pinteresting" tips every retailer should know in this exclusive interview with Women in Retail Leadership Circle (WIRLC).
 

Retail Disrupter Aubrie Pagano on What Traditional Retailers Can Learn From Startups

Aubrie Pagano is the founder and CEO of Bow & Drape, an online retail brand that enables women to design their own clothing. The startup company, which manufactures all of its products in the United States, boasts that its customers’ personalities are built into every item Bow & Drape finishes to order. It's a true…
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Toni White Shares The Top Retail Trend of 2015

At last month's Women in Retail Leadership Summit in Miami, Toni White, executive vice president and chief marketing officer of Synchrony Financial, shared her thoughts on what she believes is the top retail trend of 2015, as well as how retailers can overcome challenges. Check out the video to learn more. (Full disclosure: Synchrony Financial…
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The ‘Power Panel’ Discusses Failing Gracefully

Last week, I wrote about the “Power Panel,” a panel of executive women in the retail space who spoke during a session on leadership at the Women in Retail Leadership Summit in Miami last month. Panelists included Miki Racine Berardelli, president, digital commerce and chief marketing officer at Chico’s; Gerri Elliott, director, Whirlpool, Bed Bath…
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The ‘Power Panel’ Discusses Communication

Do you know what the "Power Panel" is? It's a panel of executive women in the retail space who spoke during a session on leadership at the Women in Retail Leadership Summit in Miami last month. These ambitious, successful women who dreamed big and achieved their personal and professional goals while staying true to themselves…
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How Net-a-Porter Does Customer Acquisition

Content, new categories, out-of-home advertising, events and authentic influencers are the leading tools in Net-a-Porter's (NAP) customer acquisition toolbox, according to Heather Kaminetsky, vice president of marketing for the Americas at the global online luxury brand. Heather discussed these strategies while speaking on a panel titled Innovative Acquisition Strategies for the Modern Retailer at the…
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Looking for a Few Good Broads

Do you serve on a corporate board? Do you want to serve on one? Then Gerri Elliott would like to hear from you! Who is Gerri? Besides being a women in leadership speaker extraordinaire (she just spoke at the Women in Retail Leadership Summit, where she received a standing ovation), she also serves on the…
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