Chico’s Names Shelley Broader its New President and CEO

By: Joe Keenan

A recent article that appeared in Inner Circle posed the question, “Where Are All the Women Retail Leaders Going?” Well, at least one of them is headed to Chico’s FAS, the women’s apparel retailer. Last week, Shelley Broader was named the new president and CEO at Chico’s, effective Dec. 1. Broader is replacing David Dyer, who will become vice chair of the board of directors at Chico’s.

Broader comes to Chico’s with over 25 years experience leading a variety of retail businesses, including executive positions with Wal-Mart, Michaels Stores and several banners with Delhaize Group. Most recently she served as president and CEO of Wal-Mart’s EMEA region, and was responsible for retail operations and business development across Europe, the Middle East, Sub-Saharan Africa and Canada, leading 1,345 retail units and more than 285,000 associates. Prior to joining Wal-Mart in 2010, Broader was president and COO of Michaels, the world’s largest retailer of arts and crafts, and was responsible for the chain’s 1,000 stores in the United States and Canada.

“It’s an honor to be named president and CEO of Chico’s FAS,” said Broader in a Chico’s press release. “I’m thrilled to lead such a dynamic team. The company has made great strides in improving its operating foundation and benefits from a powerful portfolio of brands, each with a unique identity and opportunity for growth. I look forward to working with the Chico’s FAS board, its brand presidents, members of the executive committee, and team of associates. I share their passion for superior customer service and applaud the technology and other initiatives underway to improve service and efficiencies. Given the company’s many strengths, I have great confidence that we can continue to grow and succeed, driving value for our shareholders and delivering on our brand promise to customers through Chico’s FAS’s dedicated employees.”

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