It’s a fact that women make up half the workforce. In multiple studies, its been proven women receive more college and graduate degrees then men, and are the equal, if not main, breadwinner in four out of 10 families. Still, despite the almost 25 percent growth of participation of women in the workforce since 1992 and many cost of living changes over the years, womens’ wage rates have hardly budged. It’s reported that women make only 78 cents on the dollar. It’s estimated the pay gap costs women $10,800 a year and more than $430,000 over her career.

It’s frustrating that it’s been nearly 50 years since the Equal Pay Act was signed, yet equal pay still isn’t a reality. One woman is taking matters into her own hands to make Equal Pay Day a year-round mentality.

On April 3, Elana Schlenker, a graphic designer from Pittsburgh, started a pop-up shop called 76<100 in Pittsburgh where she charges women the Pennsylvania pay gap ratio — 76 percent of the retail price of any item, while charging men full price. The store’s tagline is “pay what you’re paid.”

“I’ve read article after article about the wage gap and the ways in which women continue to be undervalued in the workplace,” Schlenker said in an interview with MSNBC. “I want to help take steps toward remedying this.”

The store features ceramics, art prints, stationery, ceramics and many more products created by independent women artists around the United States. Most items are priced under $50. All of the women artists whose work is featured in the pop-up shop will receive 100 percent of the proceeds.

“Most of them feel the way that I do — something needs to be done about this,” said Schlenker to Refinery 29. “I just keep reading article after article about the wage gap, about how undervalued women are in the workplace, about the under-representation of women in company board of directors, executive positions and government, and it just blows my mind. This is a small way that I can do something about it, and I think many of the artists involved are coming from a similar place.”

Pittsburgh is just the beginning for the activist pop-up shop. Next stop? New Orleans this fall, where there’s an even more drastic difference in the pay gap: 66 cents to every dollar.

To help keep this cause going, and to learn more, visit Schlenker’s site Lessthan100.org today.