Harper Wilde wants to “take the BS out of bra shopping.”

“We want to create a brand that speaks to women the way they want to be spoken to,” said Jane Fisher, co-founder and co-CEO of Harper Wilde, an at-home bra try-on service, during her session on Tuesday at Shop.org in Los Angeles. The brand, named after Harper Lee and Laura Ingles Wilder, fist started to grab millennial attention with its creative crowdsourced puns and viral campaigns. Some of our favorites are “A girl walked into a bra” and a mug that says “if your cup is half full, your bra is probably too small.” 

During her presentation, Fisher identified the following three key elements to creating an authentic brand as well embracing a socially savvy audience:

1. Inject humor. Whether on social media or with the content featured on its site, Harper Wilde connects with its customers and prospects through humor. “Humor helps build meaningful, treated connections and increases engagement,” Fisher said. 

2. Be authentic. “Lead by example and prove you’re willing to stand behind your products and/or service if you want customers to do the same,” advised Fisher. Harper Wilde’s commitment to charity as well as its free at-home try-on service are both great examples of how the company is being authentic. 

3. Keep it simple. Have you ever walked into a Cold Stone Creamery and been overwhelmed by all the choices? Currently, many consumers are having the same overwhelming feeling when shopping across many retail categories. Fisher noted that simplicity is best. “In a world of increasing complexity, consumers crave simplicity, across every touchpoint of their experience with a brand.” 

Want to learn more about Harper Wilde? We thought so 🙂 Check out its website as well as its #LiftUpTheLadies social campaign to learn more.