What are you doing tomorrow? If you’re in New York, make sure to check out the Global E-Commerce Leaders Forum (GELF), which every September brings online retailers and global brands together to discuss international e-commerce trends, global e-commerce strategy and tactical cross-border best practices.
Attendees will spend the day discussing proven and emerging international e-commerce market entry and growth models; learning how localized marketing programs drive customer acquisition and engagement; getting tips on how to optimize key operational aspects of their global commerce plan; and more.
I’m excited because this year the Women in Retail Leadership Circle is a community partner for GELF, and as such I’ll be moderating a session called Global Expansion 101. The session, which is designed for attendees who are relatively new to cross-border and international e-commerce, will feature a panel of retail leaders who will share insights about their international growth initiatives. Speakers include:
- Ethelbert Williams, Chief Marketing Officer, InstaNatural;
- Carolann McKay, Senior Manager, International E-Commerce, American Eagle Outfitters;
- Patrick Gill, CEO, Tackle Direct; and
- Evan Wright, Business Development Manager, Avalara.
The results of GELF’s first annual China E-Commerce research will be released at the event. The report is based on surveys and interviews of global e-commerce leaders. Other topics to be discussed at GELF include international marketplaces, omnichannel on a global scale, and evolving cross-border platforms.
I hope to see you there!