Alison Hahn QA

Omnichannel Strategy Helps Drive Sephora’s Rapid Growth

By: Kristina Stidham

In this video interview recorded at last month’s WIRLC On the Road: San Francisco, Alison Hahn, senior vice president of color merchandising at Sephora, discusses the movements through her career that lead her to her current position, the beauty retailer’s latest innovations, and how an omnichannel strategy has positioned Sephora for success.

WIR OTR San Francisco: Alison Hahn, Sephora from NAPCO Video on Vimeo.

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