FindKeep.Love interview

Partner Spotlight: Acquiring Customers Through Partnership Marketing With FindKeep.Love

By: Kristina Stidham

Lauren Nagel is founder and CEO of sister companies FindKeep.Love, a B-to-C partnership marketing platform, and Scale It For Me, a B-to-B customer acquisition agency. FindKeep.Love was a partner sponsor at the 2019 Women in Retail Leadership Summit. In this video, Nagel discusses how FindKeep.Love facilitates partnerships between non-competitive B-to-C brands to create a customer acquisition channel through sweepstakes campaigns and customer contests. She shares two client success stories and discusses how the company is building a brand-facing technology dashboard for clients. FindKeep.Love is continually developing its artificial intelligence brand matchmaker tool, dubbed Yenta, as Nagel believes AI holds the greatest opportunity for retail.

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