Tamara Gruzbarg, ActionIQ, Partner Spotlight: How to Personalize Customer Experiences Through Data

Partner Spotlight: How to Personalize Customer Experiences Through Data

By: Kristina Stidham

Tamara Gruzbarg, head of industry insights at ActionIQ, a partner sponsor at the 2019 Women in Retail Leadership Summit, discusses the company’s personalization solution, how holistic omnichannel customer journeys drive loyalty and earn consumer trust, and why retail marketers still struggle to fully utilize and act on customer data insights. Gruzbarg also shared two retail client success stories as well as her predictions on retail technology trends over the next five years.

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