Partner Spotlight: Staying Relevant Through Marketing and Loyalty With Alliance Data

Partner Spotlight: Staying Relevant Through Marketing and Loyalty With Alliance Data

By: Kristina Stidham

Gwen Mannarino, vice president, client partnerships at Alliance Data, a partner sponsor at the 2019 Women in Retail Leadership Summit, discusses how the company’s deep retail heritage and data analytics capabilities enable its clients to stay relevant and understand what’s important to customers. Alliance Data helps retailers and brands perform customer segmentation, customer modeling, and customer research to find the optimal mix of loyalty rewards that resonate with the customer. Mannarino shares her predictions on what technology will look like in the retail space five years from now.

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