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Podcast: Tricia Nichols Discusses the Importance of Brand Love

By: Caitlin Sullivan

In this episode of Women in Retail Talks, which was recorded at last month’s Women in Retail Leadership Summit in Miami, Tricia Nichols, global head of consumer engagement and partnerships at Gap, speaks about the apparel brand’s unique approach to consumer engagement, consumer love and growth, and how she and her team make a case at Gap to support.

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