Female Factor CEO Bridget Brennan on How Retailers Can Appeal to Women

Best-Selling Author Denise Lee Yohn on Building a Brand

By: Caitlin Sullivan

Hello women in retail leaders! Welcome to episode one of WIRLC’s Women in Retail Talks podcast series. In today’s episode, we’re excited to offer highlights from a presentation given by Denise Lee Yohn, author of the best-selling book, “What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest,” at our recent “Girl Talks” event in San Francisco. Listen to Denise explain three (of the seven, plus one!) actions that all great brands take. Today’s podcast episode is sponsored by Connexity, a technology-driven marketing solutions provider.

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