In this episode of Women in Retail Talks, Melissa Campanelli, co-founder of the Women in Retail Leadership Circle, speaks with Bridget Brennan, CEO of Female Factor and author of the recently published book, “Winning Her Business: How To Transform the Customer Experience for the World’s Most Powerful Consumers.” Brennan discusses, among other things, how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumer segment: women. This episode was recorded live at Shoptalk 2019.

Date: March 12, 2019