Female Factor CEO Bridget Brennan on How Retailers Can Appeal to Women

Female Factor’s CEO on How Retailers Can Appeal to Women

By: Kristina Stidham

In this episode of Women in Retail Talks, Melissa Campanelli, co-founder of the Women in Retail Leadership Circle, speaks with Bridget Brennan, CEO of Female Factor and author of the recently published book, “Winning Her Business: How To Transform the Customer Experience for the World’s Most Powerful Consumers.” Brennan discusses, among other things, how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumer segment: women. This episode was recorded live at Shoptalk 2019.

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