How Marketers Can Get Back to Brand Strategy With Emarsys
In this episode of Women in Retail Talks, Associate Content Editor Kristina Stidham interviews Courtney Shaffer Lovold, client success director at Emarsys, a marketing automation, personalization, and data management platform. Listen in as Lovold discusses how retail marketers can use technology to achieve personalization at scale, how Emarsys’ artificial intelligence-enabled platform can help marketers get back to focusing on brand strategy and objectives, and Emarsys’ partnership with Persado and joint customer Happy Socks focusing on hyperpersonalized email campaigns.
Lovold also offers her thoughts on what retail technology will look like a year from now as well as five years from now, touching on real-time messaging, voice commerce, cross-device ID, blockchain, and digital advertising.
Emarsys was a 2019 Women in Retail Leadership Summit sponsor partner. This episode was recorded live at the Summit in Miami.
Date: June 18, 2019
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