The Collective Child's Founder and CEO on the Evolution of Memberships in Luxury Retail
In this episode of Women in Retail Talks, WIRLC Associate Content Editor Kristina Stidham chats with Sandra Makarem, founder and CEO of The Collective Child, a personal styling platform and subscription box service for luxury childrenswear. Listen in as Makarem shares her career background and why she founded The Collective Child (hint: no other subscription services were talking to moms or carrying luxury children’s items). She also offers her thoughts on how subscription companies have evolved in the luxury space, going beyond providing just repeat commodity products, and why she refers to this new elevated, curated experience as a membership. Makarem details how The Collective Child pairs technology and data with a team of stylists to create “human-first” clothing curations, providing members with personalized service. Lastly, she offers a few best practices for other retailers that are experimenting with subscription commerce, as well as provides insight into future growth plans for The Collective Child.
Date: August 27, 2019
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