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The NPD Group’s CEO Karyn Schoenbart on Combatting Impostor Syndrome

By: Kristina Stidham

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Associate Content Editor Kristina Stidham interviews Karyn Schoenbart , CEO of The NPD Group, a global provider of information and advisory services to many of the world’s leading brands. Schoenbart is also author of the book “Mom.B.A.: Essential Business Advice From One Generation to the Next.” Listen in as Schoenbart discusses her career journey and how she moved successfully up the ranks in her company; the reason she wrote her book (hint: it was for her daughter); how to combat impostor syndrome; some of her leadership best practices; her take on work-life balance; and the books she’s reading right now.

Karyn Schoenbart

Karyn B. Schoenbart is the Chief Executive Officer of The NPD Group and the best-selling author of “Mom.B.A.: Essential Business Advice from One Generation to the Next.”

Karyn B. Schoenbart is the chief executive officer of The NPD Group and the best-selling author of “Mom.B.A.: Essential Business Advice From One Generation to the Next.”

Schoenbart has spent the majority of her career working at The NPD Group, which provides information and advisory services for over 20 industries. NPD combines unique data assets and prescriptive analytics with industry expertise, working with the world’s leading brands to support better business decisions and drive growth.

Passionate about coaching others to greater levels of achievement, Schoenbart wrote “Mom.B.A: Essential Business Advice From One Generation to the Next” as a practical guide on everything from effective first impressions and workplace politics to relationship development, skill-building, and overcoming the “Impostor Syndrome.”  The book is based on the real-life business lessons Karyn amassed during her career.

Schoenbart has received several awards recognizing her outstanding impact as a female business leader, including the 2016 Long Island Brava Award and the 2017 Legacy Award from Women in Consumer Technology. She was also named one of the Top 25 Most Influential Women of the Mid-Market by the CEO Connection for the past four years.

Schoenbart currently serves on the advisory board of The Resolution Project, a nonprofit organization that develops socially responsible young leaders. She has also served on the boards of directors of Civic Science, ARF Women in Analytics and the Council of American Survey Research Organizations (CASRO).

Schoenbart is a graduate of the University of Massachusetts, summa cum laude. She and her husband live in Woodbury, NY.  They enjoy the beach and spending time with their adult children.

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