WIRLC Board Member Cindy Marshall Shares Her Story of Overcoming Breast Cancer
In this episode of Women in Retail Talks, Women in Retail Leadership Circle (WIRLC) Co-Founder Melissa Campanelli speaks with Cindy Marshall, founder and CEO of SHINE Strategy, and a WIRLC Advisory Board member. Listen in as Marshall talks about her career journey, what led her to found SHINE Strategy, and her recent work with many leading retailers and brands. She also shares her intimate story of struggling with a breast cancer diagnosis at age 48, the physical and mental changes she dealt with during her treatment, and how she stayed positive and believed she would overcome the disease. Marshall shares that the diagnosis forced her to put herself first for the first time in her life, and how now, after seven years of being cancer free, she no longer even sees cancer in her rear-view mirror. Marshall is currently writing a book in the hopes that sharing her story will help other women struggling with cancer or other challenges in their lives.
Founder and CEO Cindy Marshall leads SHINE Strategy. Cindy has over 25 years of broad experience as an omnichannel retail executive. She is recognized for driving profitable business growth through integrated and effective marketing and merchandising strategies using an entrepreneurial approach within traditional organizations. Her experience ranges from launching startup brands to growing and repositioning 50-plus year-old established brands in the apparel, luxury, hard goods and sporting goods markets.
Cindy is acknowledged as a transformational, visionary and innovative leader with deep functional expertise in e-commerce, catalog, retail and database direct marketing. She’s skilled at combining left-brain analytics with right-brain creative thinking, and has strong brand development, strategic planning, and P&L experience. Cindy is a results-oriented, decisive and high-energy leader who is driven to succeed. She’s known for building and growing strong internal and external relationships.
Cindy held senior-level positions at Merkle, Performance Bicycle, Exclusively Weddings, The Vermont Country Store, Ross-Simons, eZiba.com, L.L.Bean, Appleseeds, J.Jill, and Inc. Magazine. Cindy has an impressive consulting client list of multichannel retailers, including National Geographic, Boden USA, Orvis, Brooks Brothers, Vera Bradley, SmartPak, Belk, Orchard Brands, The Boston Globe, PacSun, Hanes Brands, Hibbett Sports, and M.LaHart & Co.
Date: August 13, 2019
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