The integration of the online and offline shopping worlds is a priority for omnichannel retailers in 2015. In order to remain relevant — and profitable — brick-and-mortar retailers need to find ways to better serve in-store shoppers and meet their demands, whether that’s through technological advancements or simply improved customer service.

One such retailer tasked with this challenge is Rebecca Minkoff, the luxury fashion apparel and accessories brand. To offer its customers the ultimate in-store shopping experience that not only meets their needs but also exceeds them, Rebecca Minkoff has partnered with eBay to create “smart stores.”

Imagine this being your experience as you walk into a Rebecca Minkoff store: You’re greeted with massive mirrors that double as touchscreens, enabling you to scroll the store’s inventory without having to walk the aisles. Rather than filling a cart and taking it to the dressing room to try items on, you simply tap the items you’d like to try on and then receive a text message when the items are ready for you. Once inside the dressing room, there’s another mirror that doubles as a touchscreen. From here you can adjust the lighting to see how your outfit would look in different settings; press a button to have a stylist bring you in an item in a different color or size (thanks to all items having RFID tags in them, enabling you to see what’s in stock at that particular store); have the touchscreen suggest accessories that go with your outfit based on the RFID tags; save items to your personal customer profile to purchase online at a later time; and make purchases with your PayPal account without ever having to go to the store’s checkout counter.

“We wanted to blend the best of e-commerce with brick-and-mortar,” said Rebecca Minkoff in this article from Racked. “We didn’t feel like anyone had taken that experience and done it so it wasn’t in your face.”

At the upcoming Women in Retail Leadership (WIRL) Summit, taking place in Miami on April 22-23, Emily Culp, senior vice president, e-commerce and omnichannel marketing for Rebecca Minkoff, will be discussing the retail store of the future in the closing keynote session.

Take advantage of this opportunity to learn how a leading retail brand has taken the first steps to solving the omnichannel challenge. Culp will touch on the hows and whys of her brand’s partnership with eBay, as well as offer the wisdom she’s gained from firsthand experience into how you can bring some of this technological innovation into your own brick-and-mortar stores. Register today!