Sugarfina's Rosie O'Neill on Embracing Impostor Syndrome

Sugarfina’s Rosie O’Neill on Embracing Impostor Syndrome

By: Melissa Campanelli

In her keynote presentation, “How Following Your Joy Can Lead to Success,” at this year’s Women in Retail Leadership Summit, Rosie O’Neill, co-founder and co-CEO of luxury candy company Sugarfina, suggested several actions attendees should focus on if they want to find their joy. O’Neill’s suggestions included the following:

  • Be present.
  • Do more of what makes you happy.
  • Stay open and curious.
  • Harness your self-talk.
  • Choose to be inspired.
  • Take care of your mind.

In addition to those tips, O’Neill suggested that attendees embrace their impostor syndrome — i.e., that persistent inability that they may have to believe their success is deserved or has been legitimately achieved as a result of their own efforts or skills.

“[Impostor syndrome] is something a lot of people feel,” O’Neill noted. “Even the people who you think are just doing great, they feel this too,” said O’Neill. “But if you feel this way, this is such a good thing. This means that you’re stepping outside of your comfort zone, you’re learning, you’re challenging yourself, and this ultimately will get you to that place where you start to feel a little more comfortable.”

O’Neill believes impostor syndrome is a feeling that never goes away. However, “if you see [impostor syndrome] as a way to personal growth, you’ll feel a lot better about those days when you wake up and think someone is going to ultimately figure out that you don’t know what you’re doing.”

To hear more about ways to find your joy, members can click here to watch O’Neill’s full keynote presentation from the 2019 Women in Retail Leadership Summit.

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