Earlier this week, Lowe’s Companies announced that Marci P. Grebstein has been promoted to chief marketing officer, effective immediately. Grebstein most recently served as vice president of advertising, leading the U.S. advertising strategy and marketing operations for the home improvement retailer. She will report to Michael A. Jones, chief customer officer, and succeeds Thomas J. Lamb, who has left the company.
With more than 20 years experience leading brand, marketing, advertising and e-commerce strategies for large retail companies, including Food Lion and Staples, Grebstein will be in familiar territory in her new role at Lowe’s. She will be responsible for managing the retailer’s integrated marketing and communications strategy to consumers, including digital marketing, content strategy and development, consumer relationship management, advertising and media. It’s been a rapid climb up the ladder at Lowe’s for Grebstein, as she just joined the company earlier this year.
In addition to Grebstein’s promotion, Lowe’s announced that Erin Sellman has been promoted to senior vice president of strategy, insights and planning. In her new role, Sellman will be responsible for corporate strategy, consumer insights, and the planning and process organization.
Sellman joined Lowe’s in 2004 and most recently served as vice president of strategy and insights. She also has served as vice president of strategy and alignment, director of corporate strategy, and director of new market development. Sellman has nearly 20 years of experience in strategic planning and management. Prior to joining Lowe’s, she held strategy and consulting positions with A.T. Kearney and Arthur Andersen.
“Marci’s deep experience in retail marketing will help Lowe’s continue to create more personalized and relevant communications to consumers,” said Jones, in a press release from Lowe’s. “And Erin’s innovative thinking and data-driven insights will help Lowe’s continue to develop effective strategies for the future and further enhance the customer experience across all consumer touchpoints.”
Congrats and good luck to these two women executives as they begin new chapters in their careers!